The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman
Category: Online Branded Entertainment / Long-form
Points: 15.0
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee
Category: Promos / In-house Promo
Points: 15.0
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team
Category: Promos / Television Promo
Points: 15.0
Jetta - Memories
Agency: DDB Sydney / Sydney
Client: Volkswagen
Category: Promos / Television Promo
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Best Brand Channel
Points: 15.0
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries
Category: Innovation in Branded Content
Points: 15.0
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico
Category: Innovation in Branded Content
Points: 15.0
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy
Category: Events and Installations
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library
Category: Events and Installations
Points: 15.0
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle
Category: Music
Points: 15.0
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia
Category: Television / Reality/Unscripted Series
Points: 15.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Online Branded Entertainment / Short-form
Points: 15.0
SPARQ
Agency: R/GA / New York
Client: Nike
Category: Branded Applications / Branded applications
Points: 15.0
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe
Category: Gaming / Branded mobile games
Points: 15.0
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Category: Gaming / Online gaming
Points: 15.0
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH
Category: Gaming / Online gaming
Points: 15.0
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller
Category: Motion Graphics / Network ID
Points: 15.0
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America
Category: Cinema / Documentaries
Points: 15.0
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek
Category: Television / Specials or one-time screenings
Points: 15.0
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation
Category: Television / Specials or one-time screenings
Points: 15.0
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo
Category: Television / Reality/Unscripted Series
Points: 15.0
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
South African Breweries
Title:
Be the Coach
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0