The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO GmbH
Category: Creative Use of Music Supporting A Brand
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Film / Documentaries - Shorts
Points: 15.0
Insight - What does your mind see?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Craft / Technique / Best Editing
Points: 15.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Craft / Technique / Best Editing
Points: 15.0
The Joy of Books
Agency: Lowe Roche / Toronto
Client: Type Books
Category: Craft / Technique / Best Animation
Points: 15.0
L'Odyssée
Agency: Marcel / Paris
Client: Cartier
Category: Craft / Technique / Best Animation
Points: 15.0
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi
Category: Craft / Technique / Best Direction
Points: 15.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: User Generated Content / Single
Points: 15.0
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers
Category: Custom Content
Points: 15.0
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT
Category: Promos / Trailer / Film
Points: 15.0
The Confession
Agency: Ireland/Davenport / Johannesburg
Client: Fox
Category: Promos / Television
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek
Category: Innovation in Branded Content / Single
Points: 15.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Experiential
Points: 15.0
GT Academy USA Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Television / Reality/Unscripted
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Non-Broadcast / Long-form
Points: 15.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: SPCA / MINI New Zealand
Category: Non-Broadcast / Short-form
Points: 15.0
Help I Have the Flu
Agency: Tool / Santa Monica
Client: Help Remedies
Category: Branded Apps / Single
Points: 15.0
Telekinize The Rainbow
Agency: Clemenger BBDO Sydney / Sydney
Client: Skittles
Category: Branded Apps / Single
Points: 15.0
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc.
Category: Gaming / Branded Mobile Games
Points: 15.0
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami
Category: Gaming / Console and PC gaming
Points: 15.0
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Gaming / Online gaming
Points: 15.0
MTV GROUP HUG
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan
Category: Motion Graphics / Network ID
Points: 15.0
MTV EMA 2012
Agency: VIMN MTV World Design Studio Milan / Milan
Client: VIMN MTV World Design Studio Milan
Category: Motion Graphics / Title Sequences - Television and Film
Points: 15.0
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco
Client: Kikkoman
Category: Film / Documentaries - Features
Points: 15.0
Lacta - Love in the end
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Mondelez International
Category: Film / Theatrical and DVD Releases
Points: 15.0
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom
Category: Television / Specials or One-time Screenings
Points: 15.0
Client:
LEGO GmbH
Title:
LEGO Builders of Sound
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung Electronics
Title:
Insight - What does your mind see?
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsi
Title:
Test Drive
Category:
Craft / Technique / Best Direction
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Custom Content
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
UBISOFT
Title:
Assassin's creed III - RISE
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fox
Title:
The Confession
Category:
Promos / Television
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
NYC Ballet
Title:
Faile Case Study
Category:
Experiential
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nissan
Title:
GT Academy USA Season 2
Category:
Television / Reality/Unscripted
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Help Remedies
Title:
Help I Have the Flu
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Telekinize The Rainbow
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO Systems, Inc.
Title:
LEGO Super Heroes Movie Maker
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Konami
Title:
Enter the Game
Category:
Gaming / Console and PC gaming
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
VIMN MTV World Design Studio Milan
Title:
MTV GROUP HUG
Category:
Motion Graphics / Network ID
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
VIMN MTV World Design Studio Milan
Title:
MTV EMA 2012
Category:
Motion Graphics / Title Sequences - Television and Film
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Kikkoman
Title:
Make Haste Slowly: The Kikkoman Creed
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mondelez International
Title:
Lacta - Love in the end
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0