The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 15.0
Stories
Agency: RSA Films / Los Angeles
Client: HBO
Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King
Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica
Category: Consumer Television / Under $50K Budget - Single
Points: 15.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 15.0
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 15.0
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola
Category: Non-Broadcast / Single
Points: 15.0
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific
Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy
Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH
Category: Branded Content / Single
Points: 15.0
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever
Category: Branded Content / Campaign
Points: 15.0
Feast
Agency: TBWAChiatDay / New York
Client: Snickers
Category: Non-Broadcast / Campaign
Points: 15.0
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Cables: Protest
Agency: BBDO / New York
Client: BBC World
Category: Outdoor / Outdoor - Single
Points: 15.0
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World
Category: Outdoor / Outdoor - Campaign
Points: 15.0
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 15.0
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 15.0
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Invisible Child
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL
Category: Public Service/Political Television / Single
Points: 15.0
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad
Category: Public Service/Political Television / Campaign
Points: 15.0
Prison Guard
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 15.0
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe
Category: Consumer Radio / Campaign
Points: 15.0
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Client:
adidas International
Title:
Impossible Is Nothing - Where Sport Meets Art
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Kellogg's
Title:
Construction
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Corus Entertainment - SCREAM TV
Title:
Comfeze
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Musica
Title:
Little Britain
Category:
Consumer Television / Under $50K Budget - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
TAXI
Title:
15 Below Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
TBWAAsia Pacific
Title:
The Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Branded Content / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
AXE The Gamekillers TV Show
Category:
Branded Content / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Snickers
Title:
Feast
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Club
Title:
Dad's First
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Outside"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Unicef
Title:
Invisible Child
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
AMNESTY INTERNATIONAL
Title:
Signatures
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Petronas Nasional Berhad
Title:
Tan Hong Ming/Race/Karate
Category:
Public Service/Political Television / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Prison Guard
Category:
Consumer Radio / Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Smith Micro Software/StuffIt Deluxe
Title:
Compressed Radio
Category:
Consumer Radio / Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Silver Pencil
Points:
15.0