The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
£1000 an hour
Agency: DraftFCB New Zealand / Auckland
Client: Secret Diary of a Call Girl on Prime (Sky Network Television)
Category: Consumer Radio / Single
Points: 15.0
Polar Bears
Agency: Ogilvy New York / New York
Client: Environmental Defense Fund
Category: Non-Broadcast / Single
Points: 15.0
Oasis Dig Out Your Soul - On the Streets
Agency: BBH / New York
Client: NYC & Company and Warner Brothers Records
Category: Non-Broadcast / Single
Points: 15.0
There Can Only Be One
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: Studio Brussels
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Innovation in Advertising & Marketing / Single
Points: 15.0
Black Boy Wanting Water
Agency: Mortierbrigade / Brussels
Client: studio brussels
Category: Innovation in Advertising & Marketing / Single
Points: 15.0
BURST
Agency: GPY&R / Melbourne
Client: cadbury Schweppes Australia
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 15.0
I Love The World
Agency: 72andSunny / Los Angeles
Client: Discovery Networks
Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 15.0
Scooter
Agency: Doug Agency
Client: Canadian Film Centre (Worldwide Short Film Festival)
Category: Consumer Television / :20 and Under - Single
Points: 15.0
There Can Only Be One
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Fear
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Tips
Agency: Wieden+Kennedy/MJZ
Client: Careerbuilder.com
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Stories
Agency: Grey South Africa / Sandton
Client: Nampak
Category: Consumer Radio / Campaign
Points: 15.0
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Park
Agency: Campbell Mithun / Minneapolis
Client: theunconvention.com
Category: Public Service/Political Television / Single
Points: 15.0
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Seafood Posters
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Thailand Yellow Pages Earth
Agency: Creative JuiceBangkok (TBWA) / Bangkok
Client: Teleinfo Media
Category: Collateral / Posters - Single
Points: 15.0
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 15.0
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral / P.O.P. and In-Store - Single
Points: 15.0
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready
Category: Outdoor / Outdoor - Campaign
Points: 15.0
Impossible Goalkeeper
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: adidas AG
Category: Outdoor / Outdoor - Single
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love
Category: Outdoor / Outdoor - Single
Points: 15.0
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco
Client: Green Works
Category: Outdoor / Outdoor - Single
Points: 15.0
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller
Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel/ Scrabble
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Client:
Secret Diary of a Call Girl on Prime (Sky Network Television)
Title:
£1000 an hour
Category:
Consumer Radio / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Studio Brussels
Title:
Black Boy Wanting Water
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
studio brussels
Title:
Black Boy Wanting Water
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
cadbury Schweppes Australia
Title:
BURST
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Film Centre (Worldwide Short Film Festival)
Title:
Scooter
Category:
Consumer Television / :20 and Under - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Nampak
Title:
Stories
Category:
Consumer Radio / Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Low Voice
Category:
Consumer Radio / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Mattel/ Scrabble
Title:
The beautiful word
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
theunconvention.com
Title:
Park
Category:
Public Service/Political Television / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Surfrider Foundation
Title:
Seafood Posters
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Unilever Thailand
Title:
Torture Test
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Teleinfo Media
Title:
Thailand Yellow Pages Earth
Category:
Collateral / Posters - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Miller
Title:
Miller High Life Products
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0