The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola
Category: Music / Creative Use of Music Supporting A Brand
Points: 5.0
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Experiential / Events
Points: 5.0
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action
Category: Craft / Technique / Best Editing
Points: 5.0
Mandible
Agency: RPA / Santa Monica
Client: Newport Beach Film Festival
Category: Craft / Technique / Best Editing
Points: 5.0
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co.
Category: Craft / Technique / Best Animation
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Craft / Technique / Best Direction
Points: 5.0
#LexusInstafilm
Agency: Team One / El Segundo
Client: Lexus
Category: User Generated Content / Short-Form
Points: 5.0
The Dishoom Story Plates
Agency: OgilvyOne / London
Client: Dishoom Bombay Cafe
Category: User Generated Content / Short-Form
Points: 5.0
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken
Category: User Generated Content / Short-Form
Points: 5.0
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos
Category: Experiential / Installations
Points: 5.0
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO Clean City Organization
Category: Experiential / Installations
Points: 5.0
The Tomorrow Project
Agency: CHI & Partners / London
Client: The Prince's Trust
Category: Experiential / Installations
Points: 5.0
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom
Category: Experiential / Installations
Points: 5.0
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt
Category: Television / Branded Content
Points: 5.0
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken
Category: Music / Creative Use of Music Supporting A Brand
Points: 5.0
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc
Category: Online / Long-Form
Points: 5.0
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW
Category: Mobile / Branded Content
Points: 5.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile / Branded Content
Points: 5.0
KEEP MOVING PROJECT: CALENDAR OF TALES
Agency: Abbott Mead Vickers BBDO / London
Client: Blackberry
Category: Documentaries / Online
Points: 5.0
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Agency: VisionFund International / Monrovia
Client: VisionFund International
Category: Documentaries / Online
Points: 5.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Documentaries / Online
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Documentaries / Online
Points: 5.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's
Category: Documentaries / Film
Points: 5.0
KAZ: Pushing the Virtual Divide
Agency: Moscovici/Proulx / Toronto
Client: PlayStation (Sony Computer Entertainment)
Category: Documentaries / Film
Points: 5.0
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW
Category: Television / Branded Content
Points: 5.0
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Craft / Technique / Best Editing
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Oji Nepia Co.
Title:
Tissue Animals
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Lexus
Title:
#LexusInstafilm
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Dishoom Bombay Cafe
Title:
The Dishoom Story Plates
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Heineken
Title:
Longer Merry Christmas
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
COGOO Clean City Organization
Title:
SADDLE BLOSSOMS
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
The Prince's Trust
Title:
The Tomorrow Project
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Heineken
Title:
Longer Merry Christmas
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
BMW
Title:
BMW "Become Electric"
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Blackberry
Title:
KEEP MOVING PROJECT: CALENDAR OF TALES
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
VisionFund International
Title:
MicroFlicks Presents: The Cashew Queen of Puttlam Village
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
CHRISTMAS IN A DAY
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
PlayStation (Sony Computer Entertainment)
Title:
KAZ: Pushing the Virtual Divide
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Merit Award
Points:
5.0