The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Television / Branded Content
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Film / Branded Content
Points: 10.0
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Documentaries / Television
Points: 10.0
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Documentaries / Television
Points: 10.0
Nike Run The City
Agency: PostVisual / Seoul
Client: Nike
Category: Gaming / Branded Content
Points: 10.0
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Mobile / Branded Content
Points: 10.0
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation
Category: Online / Short-Form
Points: 10.0
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype
Category: Online / Long-Form
Points: 10.0
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos
Category: Experiential / Installations
Points: 10.0
The Walking Dead Chop Shop Journal
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America
Category: Custom Content / Co-Promotions
Points: 10.0
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil
Category: User Generated Content / Short-Form
Points: 10.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Craft / Technique / Best Animation
Points: 10.0
Recalling 1993
Agency: Droga5 / New York
Client: New Museum
Category: Experiential / Events
Points: 10.0
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target
Category: Experiential / Events
Points: 10.0
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop Journal
Category:
Custom Content / Co-Promotions
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0