The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Best of Branded Entertainment
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Long Form Video / Single
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Craft / Use of Technology
Points: 45.0
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client: Walmart
Category: Mobile Apps
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Music Videos
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation
Category: Games / Gaming
Points: 45.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Experiential / Virtual Events
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Music Videos
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Short Form Video / Single
Points: 21.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Games / Gaming
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential / In-Person Events
Points: 21.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Long Form Video / Single
Points: 21.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle
Category: Craft / Art Direction
Points: 21.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Craft / Use of Technology
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Craft / Art Direction
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 21.0
New Logo Design
Agency: Amazon / Seattle
Client: Amazon
Category: User-Generated Content
Points: 21.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Music Videos
Points: 9.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Short Form Video / Single
Points: 9.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Craft / Art Direction
Points: 9.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Craft / Use of Technology
Points: 9.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Craft / Use of Technology
Points: 9.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Craft / Use of Technology
Points: 9.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Experiential / Virtual Events
Points: 9.0
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client: Mercado Livre (Ebazar)
Category: Brand Partnerships
Points: 9.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Experiential / In-Person Events
Points: 9.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Full Length Video / Single or Series / Episodic
Points: 9.0
Lost Tapes Of The 27 Club
Agency: Rethink / Toronto + Over The Bridge
Client: Over The Bridge
Category: Audio
Points: 9.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Experiential / Virtual Events
Points: 9.0
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV
Category: Craft / Art Direction
Points: 9.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Experiential / In-Person Events
Points: 9.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Short Form Video / Single
Points: 9.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
Whopper Heist
Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers
Client: Burger King Argentina + Netflix Argentina
Category: Brand Partnerships
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Experiential / Virtual Events
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Brand Partnerships
Points: 3.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Long Form Video / Single
Points: 3.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty
Category: Experiential / Brand Installations
Points: 3.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Mobile Apps
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Music Videos
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Games / Gaming
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Music Videos
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Decathlon
Title:
The Breakaway
Category:
Games / Gaming
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Amazon
Title:
New Logo Design
Category:
User-Generated Content
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Music Videos
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Mercado Livre (Ebazar)
Title:
Black Business Beats
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Over The Bridge
Title:
Lost Tapes Of The 27 Club
Category:
Audio
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
AB INBEV
Title:
Our Land
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Ad Council
Title:
Sound It Out
Category:
Music Videos
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
