The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Lifeline
Agency: Ogilvy / New York
Client: Qualcomm Snapdragon
Category: Online / Long Form - Single
Points: 50.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT
Category: Broadcast / Long Form - Single
Points: 25.0
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT
Category: Film / Cinema / Non-Fiction / Documentary
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Online / Short Form - Single
Points: 25.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Online / Short Form - Campaign
Points: 25.0
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube
Agency: Conaco / Los Angeles + Turner / Atlanta
Client: Universal Pictures
Category: Online / Long Form - Single
Points: 25.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo
Category: Online / Long Form - Campaign
Points: 25.0
Beyoncé - "Formation"
Agency: PRETTYBIRD / Culver City
Client: Beyoncé
Category: Music Videos
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Experiential / Virtual Reality (VR)
Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Experiential / Virtual Reality (VR)
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Experiential / Live Events
Points: 25.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ
Category: User-Generated Content
Points: 25.0
The Viral Experiment
Agency: The Woolshed Company / Melbourne
Client: The Woolshed Company
Category: Self-Promotion
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Branded Entertainment
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise
Category: Film / Cinema / Fiction
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise
Category: Online / Short Form - Single
Points: 25.0
Lifeline
Agency: Ogilvy / New York
Client: Qualcomm Snapdragon
Category: Online / Long Form - Single
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Film / Cinema / Fiction
Points: 15.0
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army
Category: Online / Short Form - Campaign
Points: 15.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City
Client: Coldplay
Category: Music Videos
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Mobile
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia
Category: Experiential / Virtual Reality (VR)
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: User-Generated Content
Points: 15.0
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft
Category: Innovation in Branded Entertainment
Points: 15.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Branded Entertainment
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Client: Audi of America
Category: Innovation in Branded Entertainment
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Experiential / Live Events
Points: 15.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target
Category: Broadcast / Short Form - Single
Points: 10.0
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board
Category: Online / Short Form - Single
Points: 10.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Online / Short Form - Campaign
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Music Videos
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target
Category: Music Videos
Points: 10.0
Kolshik
Agency: FancyShot/VersusPictures/GreatGuns
Client: Leningrad
Category: Music Videos
Points: 10.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Gaming
Points: 10.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals
Category: Experiential / Live Events
Points: 10.0
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND
Category: Experiential / Live Events
Points: 10.0
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Branded Entertainment
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF
Category: Online / Short Form - Campaign
Points: 10.0
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber
Category: Online / Long Form - Single
Points: 10.0
The Cliché
Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client: Heineken
Category: Experiential / Live Events
Points: 10.0
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree
Category: Broadcast / Short Form - Single
Points: 5.0
Slip Up
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto
Category: Broadcast / Short Form - Single
Points: 5.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara + Official Productions / Los Angeles
Client: Intel
Category: Broadcast / Short Form - Single
Points: 5.0
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles
Client: Secret Deodorant (P&G)
Category: Broadcast / Short Form - Campaign
Points: 5.0
Human Made Stories
Agency: Valenstein & Fatt / London
Client: Volvo
Category: Broadcast / Short Form - Campaign
Points: 5.0
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum
Category: Broadcast / Long Form - Single
Points: 5.0
38 Years Later
Agency: J. Walter Thompson Puerto Rico / San Juan, PR
Client: Triple S
Category: Broadcast / Long Form - Single
Points: 5.0
The Toycracker: A Mini-Musical Spectacular
Agency: 72andSunny / Los Angeles + Biscuit / Los Angeles + Method Studios / Los Angeles + Cut & Run / Los Angeles
Client: Target
Category: Broadcast / Long Form - Single
Points: 5.0
The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization
Category: Film / Cinema / Fiction
Points: 5.0
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet
Category: Film / Cinema / Fiction
Points: 5.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
NETSCOUT
Title:
Lo & Behold: Reveries of the Connected World
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NETSCOUT
Title:
Lo & Behold: Reveries of the Connected World
Category:
Film / Cinema / Non-Fiction / Documentary
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Universal Pictures
Title:
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
momondo
Title:
The DNA Journey
Category:
Online / Long Form - Campaign
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Beyoncé
Title:
Beyoncé - "Formation"
Category:
Music Videos
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User-Generated Content
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Woolshed Company
Title:
The Viral Experiment
Category:
Self-Promotion
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi and Airbnb Live to Drive
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Intel
Title:
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
84 Lumber
Title:
The Journey
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Cliché
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Alzheimer Society of Toronto
Title:
Slip Up
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Secret Deodorant (P&G)
Title:
Stress Tested For Women
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volvo
Title:
Human Made Stories
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Triple S
Title:
38 Years Later
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Target
Title:
The Toycracker: A Mini-Musical Spectacular
Category:
Broadcast / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
