The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov
Category: Online / Long Form
Points: 50.0
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings
Category: Online / Short Form
Points: 25.0
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment
Category: Online / Short Form
Points: 25.0
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN
Category: Gaming, Music & Mobile / Branded Gaming
Points: 25.0
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad
Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 25.0
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA
Client: Hoonigan
Category: Craft / Editing
Points: 25.0
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda
Category: Broadcast & Film / Branded Film
Points: 25.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov
Category: Online / Long Form
Points: 25.0
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov
Category: Online / Long Form
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Craft / Direction
Points: 15.0
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki
Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Category: Other Branded Content / Co-Promotions
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Online / Short Form
Points: 15.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Craft / Writing
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Broadcast & Film / Branded Film
Points: 15.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade
Category: Craft / Direction
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Direction
Points: 15.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Other Branded Content / Custom Content
Points: 15.0
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC
Category: Other Branded Content / Custom Content
Points: 15.0
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Agency: The Marketing Arm / Marina Del Rey
Client: Pepsi MAX
Category: Online / Long Form
Points: 10.0
Win From Within: Ben Jackson
Agency: VML / Kansas City
Client: Gatorade
Category: Online / Short Form
Points: 10.0
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre
Category: Online / Short Form
Points: 10.0
The Vanishing Game
Agency: Tool / Santa Monica + Y&R / New York
Client: Land Rover
Category: Other Branded Content / Custom Content
Points: 10.0
We Are Fire
Agency: Memac Ogilvy / Dubai
Client: Al Jazeera News Network
Category: Craft / Direction
Points: 10.0
Airbnb
Agency: The Monkeys / Sydney + Mango / Sydney
Client: IKEA
Category: Other Branded Content / Co-Promotions
Points: 10.0
I Touch Myself Project
Agency: JWT / Sydney
Client: Cancer Council NSW
Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Points: 10.0
The 24 hour ad break
Agency: TRY Advertising Agency / Oslo
Client: DNB
Category: Other Branded Content / User Generated Content - Short Form
Points: 10.0
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung
Category: Craft / Direction
Points: 10.0
Never Stop Discovering
Agency: OgilvyOne / London
Client: Land Rover
Category: Craft / Editing
Points: 10.0
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Broadcast & Film / Branded Film
Points: 10.0
What They Left Behind
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Documentaries / Film
Points: 10.0
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills
Category: Craft / Writing
Points: 10.0
Dad & Papa
Agency: Droga5 / New York
Client: Mondelez International / Honey Maid
Category: Online / Short Form
Points: 10.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs
Category: Documentaries / Online
Points: 10.0
Sonos Your Home
Agency: 72andSunny / Playa Vista
Client: Sonos
Category: Craft / Animation
Points: 5.0
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5
Category: Broadcast & Film / Branded Television
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Other Branded Content / User Generated Content - Short Form
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Editing
Points: 5.0
War on Drugo
Agency: Vetor Zero - Lobo / Sao Paulo
Client: Global Commission on Drug Policy
Category: Craft / Animation
Points: 5.0
You Can Achieve Anything Without A Hangover
Agency: Clemenger BBDO / sydney
Client: Dry July
Category: Craft / Animation
Points: 5.0
EDF ELECTRIC SAGA
Agency: Havas Paris / Puteaux + 4 MECS EN BASKET / QUAD / PARIS
Client: EDF
Category: Craft / Writing
Points: 5.0
Tough Love
Agency: Joint / Portland
Client: Procter and Gamble
Category: Craft / Editing
Points: 5.0
#Sorta: Pharmacy
Agency: Leo Burnett Chicago / Chicago
Client: Esurance
Category: Craft / Direction
Points: 5.0
Dadhood
Agency: Tribal Worldwide, a division of DDB / Toronto
Client: General Mills
Category: Craft / Direction
Points: 5.0
The Day I Visited My Son - A True Story
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever
Category: Craft / Direction
Points: 5.0
Mom's First Birthday
Agency: Beacon/Leo Burnett / Tokyo + Albuquerque Film / Tokyo
Client: P&G
Category: Craft / Direction
Points: 5.0
Devil Baby Attack
Agency: Thinkmodo / New York
Client: 20th Century Fox
Category: Online / Short Form
Points: 5.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Colombia's Ministry of Environment
Title:
The Lionfish Invasion - Terribly Delicious
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
GUY COTTEN
Title:
TRIP OUT TO SEA
Category:
Gaming, Music & Mobile / Branded Gaming
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Honda
Title:
The Other Side
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Best of Show Pencil
Points:
25.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM
Title:
BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Craft / Writing
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dolby
Title:
Silent
Category:
Craft / Animation
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Bald Cartoons
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Pepsi MAX
Title:
Pepsi MAX Presents: "Test Drive 2" with Jeff Gordon
Category:
Online / Long Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Win From Within: Ben Jackson
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
The Vanishing Game
Category:
Other Branded Content / Custom Content
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Al Jazeera News Network
Title:
We Are Fire
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Airbnb
Category:
Other Branded Content / Co-Promotions
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cancer Council NSW
Title:
I Touch Myself Project
Category:
Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DNB
Title:
The 24 hour ad break
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Never Stop Discovering
Category:
Craft / Editing
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
What They Left Behind
Category:
Documentaries / Film
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Writing
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mondelez International / Honey Maid
Title:
Dad & Papa
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Documentaries / Online
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sonos
Title:
Sonos Your Home
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
MasterCard
Title:
Kids
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Global Commission on Drug Policy
Title:
War on Drugo
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Dry July
Title:
You Can Achieve Anything Without A Hangover
Category:
Craft / Animation
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
EDF
Title:
EDF ELECTRIC SAGA
Category:
Craft / Writing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Procter and Gamble
Title:
Tough Love
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Esurance
Title:
#Sorta: Pharmacy
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
General Mills
Title:
Dadhood
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever
Title:
The Day I Visited My Son - A True Story
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
P&G
Title:
Mom's First Birthday
Category:
Craft / Direction
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
20th Century Fox
Title:
Devil Baby Attack
Category:
Online / Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
