The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Broadcast / Long Form - Single
Points: 50.0
Did You Mean MailChimp?
Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York
Client: MailChimp
Category: Broadcast / Short Form - Campaign
Points: 25.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client: P&G
Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Online / Short Form - Single
Points: 25.0
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic
Category: Online / Short Form - Single
Points: 25.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society
Category: Online / Short Form - Single
Points: 25.0
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Online / Long Form - Single
Points: 25.0
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify
Category: Online / Long Form - Campaign
Points: 25.0
Breaking 2
Agency: Dirty Robber / Los Angeles + National Geographic Studios / New York
Client: Nike
Category: Feature Length / Non-Fiction / Documentary
Points: 25.0
Young Thug - Wyclef Jean
Agency: Pomp&Clout / Brooklyn
Client: Atlantic Records
Category: Music Videos
Points: 25.0
Pedigree Selfie STIX
Agency: Colenso BBDO / Auckland
Client: Mars
Category: Mobile Apps
Points: 25.0
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland
Category: Gaming
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Experiential / Live Events
Points: 25.0
Fans of Love
Agency: R/GA / New York
Client: Ad Council
Category: Experiential / Live Events
Points: 25.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp
Category: Innovation in Branded Entertainment
Points: 25.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Broadcast / Long Form - Single
Points: 25.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note
Category: Online / Long Form - Single
Points: 25.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Gaming
Points: 25.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Broadcast / Short Form - Single
Points: 15.0
Barbers
Agency: Furlined / Los Angeles + Apple / Cupertino
Client: Apple
Category: Broadcast / Short Form - Single
Points: 15.0
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London
Client: Volvo UK
Category: Broadcast / Long Form - Single
Points: 15.0
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung
Category: Online / Short Form - Single
Points: 15.0
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour
Category: Online / Long Form - Single
Points: 15.0
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD.
Category: Online / Live Webcast
Points: 15.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Online / Live Webcast
Points: 15.0
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter
Category: Experiential / Virtual Reality (VR)
Points: 15.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom
Category: Experiential / Augmented Reality (AR)
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Live Events
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London
Client: Microsoft
Category: User-Generated Content
Points: 15.0
Breaking 2
Agency: Dirty Robber / Los Angeles + Wieden+Kennedy / Portland + National Geographic Studios / New York + Mindshare / New York
Client: Nike
Category: Innovation in Branded Entertainment
Points: 15.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Branded Entertainment
Points: 15.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Innovation in Branded Entertainment
Points: 15.0
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG
Category: Experiential / Live Events
Points: 15.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb
Category: Online / Short Form - Campaign
Points: 10.0
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods
Category: Online / Long Form - Single
Points: 10.0
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre
Category: Online / Long Form - Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Online / Live Webcast
Points: 10.0
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client: Francis Ford Coppola Winery
Category: Feature Length / Fiction / Narrative
Points: 10.0
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify
Category: Feature Length / Non-Fiction / Documentary
Points: 10.0
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange
Category: Music Videos
Points: 10.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Experiential / Live Events
Points: 10.0
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation
Category: User-Generated Content
Points: 10.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC
Category: Innovation in Branded Entertainment
Points: 10.0
Oddly IKEA
Agency: Ogilvy / New York
Client: IKEA
Category: Innovation in Branded Entertainment
Points: 10.0
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam
Category: Innovation in Branded Entertainment
Points: 10.0
Zinger Launch
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Innovation in Branded Entertainment
Points: 10.0
Libé des réfugiés
Agency: FF / PARIS
Client: Libération
Category: Innovation in Branded Entertainment
Points: 10.0
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Broadcast / Short Form - Single
Points: 10.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Online / Short Form - Single
Points: 10.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The Atlantic
Title:
Typecast
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Google
Title:
An Eye Fit for Liberty
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Online / Long Form - Campaign
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike
Title:
Breaking 2
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Atlantic Records
Title:
Young Thug - Wyclef Jean
Category:
Music Videos
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars
Title:
Pedigree Selfie STIX
Category:
Mobile Apps
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hair Nah
Title:
Hair Nah
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Fans of Love
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Take Note
Title:
Notes
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Barbers
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Ostrich
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Breaking 2
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Francis Ford Coppola Winery
Title:
The Red Stain - La Macchia Rossa
Category:
Feature Length / Fiction / Narrative
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Libération
Title:
Libé des réfugiés
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
