The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Branded Entertainment
Points: 90.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Craft / Art Direction
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Long Form Video / Single
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Craft / Art Direction
Points: 45.0
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Experiential / Brand Installations
Points: 45.0
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA
Category: Experiential / Virtual Events - Livestream
Points: 45.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Games
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Long Form Video / Single
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 21.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Craft / Use of Technology
Points: 21.0
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor
Category: Audio
Points: 21.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Experiential / Brand Installations
Points: 21.0
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc.
Category: Full Length Video / Single or Series / Episodic
Points: 21.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 21.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Experiential / Virtual Events - Livestream
Points: 21.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Experiential / Brand Installations
Points: 21.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Experiential / Brand Installations
Points: 9.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 9.0
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Games
Points: 9.0
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial
Client: Nike
Category: Short Form Video / Single
Points: 9.0
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Experiential / Brand Installations
Points: 9.0
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Craft / Use of Technology
Points: 9.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Audio
Points: 9.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Craft / Art Direction
Points: 9.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Craft / Use of Technology
Points: 9.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Craft / Use of Technology
Points: 9.0
Unseen Players
Agency: MullenLowe Delta / Quito
Client: Banco Pichincha
Category: Experiential / Live / In-Person Events
Points: 9.0
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre
Category: Short Form Video / Single
Points: 9.0
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu
Category: Music Videos
Points: 3.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Craft / Use of Technology
Points: 3.0
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Craft / Art Direction
Points: 3.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Craft / Art Direction
Points: 3.0
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global)
Category: Craft / Art Direction
Points: 3.0
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE
Category: Craft / Art Direction
Points: 3.0
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Experiential / Live / In-Person Events
Points: 3.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + a52 + Work Editorial
Client: Apple
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Short Form Video / Single
Points: 3.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Long Form Video / Single
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Long Form Video / Single
Points: 3.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Games
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Audio
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Corona
Title:
The Match of Ages
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Nike
Title:
Kobe - Better
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT GOLF BALL
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Warner Music Group
Title:
Saylists
Category:
Audio
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Banco Pichincha
Title:
Unseen Players
Category:
Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
