The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Live Events
Points: 50.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Short Form Video / Single
Points: 25.0
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York + Wieden+Kennedy / New York
Client: HBO x Bud Light
Category: Short Form Video / Single
Points: 25.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Short Form Video / Campaign / Series / Episodic
Points: 25.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore
Category: Feature Length / Narrative & Documentary
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Audio
Points: 25.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's
Category: Audio
Points: 25.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Use of Technology
Points: 25.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Innovation in Branded Entertainment
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Innovation in Branded Entertainment
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Innovation in Branded Entertainment
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 25.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners
Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Music Videos
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Live Events
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Short Form Video / Campaign / Series / Episodic
Points: 15.0
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America
Category: Long Form Video / Single
Points: 15.0
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global
Category: Long Form Video / Single
Points: 15.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Feature Length / Narrative & Documentary
Points: 15.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Live Webcast
Points: 15.0
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Experiential / Live Events
Points: 15.0
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House
Category: Experiential / Live Events
Points: 15.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel
Category: Experiential / Brand Installations
Points: 15.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Experiential / Brand Installations
Points: 15.0
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT
Category: User-Generated Content
Points: 15.0
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment
Category: Innovation in Branded Entertainment
Points: 15.0
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 15.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Short Form Video / Single
Points: 10.0
Las Vegas Love Stories
Agency: Virtue / NYC + Partizan / LA
Client: Park MGM (MGM Resorts International & Sydell Group)
Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London
Client: General Mills, Inc. (Cheerios)
Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Long Form Video / Single
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Long Form Video / Single
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Live Webcast
Points: 10.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Audio
Points: 10.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Audio
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Gaming / Digital Games
Points: 10.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Experiential / Live Events
Points: 10.0
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's
Category: Experiential / Brand Installations
Points: 10.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Use of Technology
Points: 10.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 10.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore
Category: Innovation in Branded Entertainment
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client: Tourism Australia
Category: Innovation in Branded Entertainment
Points: 10.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Long Form Video / Single
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Music Videos
Points: 10.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Experiential / Brand Installations
Points: 10.0
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc.
Category: Short Form Video / Single
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO x Bud Light
Title:
Game of Thrones x Bud Light - Joust
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Wendy's
Title:
webeefin?
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Music Videos
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Live Webcast
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Uber
Title:
Distracted Goalkeeper
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Casey House
Title:
The Healing House
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
User-Generated Content
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Park MGM (MGM Resorts International & Sydell Group)
Title:
Las Vegas Love Stories
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Live Webcast
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Digital Games
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Music Videos
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
