The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
bing-a-thon
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt
Category: Gaming & Branded Applications / Offline gaming
Points: 25.0
Guitar Hero
Agency: Creative Artists Agency / Los Angeles
Client: Activision
Category: Music / Integration of a brand in a music environment
Points: 25.0
Yes, Virginia
Agency: JWT NY / The Ebeling Group
Client: Macy's
Category: Television / Specials or one-time screening
Points: 25.0
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York
Client: DuPont
Category: Television / Unscripted series
Points: 25.0
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China
Category: Gaming & Branded Applications / Branded applications
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay Doritos
Category: Gaming & Branded Applications / Online gaming
Points: 15.0
Dr. Bing
Agency: Creative Artists Agency / Los Angeles
Client: Microsoft
Category: Film / Documentaries
Points: 15.0
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn
Client: ESPN Monday Night Football
Category: Gaming & Branded Applications / Offline gaming
Points: 15.0
Chaos at Home
Agency: DDB, Paris / Paris
Client: Henkel Rubson
Category: Gaming & Branded Applications / Offline gaming
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel
Category: Film / Theatrical and DVD releases
Points: 15.0
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe
Category: Music / Integration of a brand in a music environment
Points: 15.0
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South
Category: Television / Specials or one-time screening
Points: 15.0
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm
Category: Music / Integration of a brand in a music environment
Points: 10.0
White Gold i-tunes
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Music / Integration of a brand in a music environment
Points: 10.0
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea
Category: Television / Unscripted series
Points: 10.0
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Television / Specials or one-time screening
Points: 10.0
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers
Category: Film / Documentaries
Points: 10.0
uArt
Agency: BBDO / New York
Client: Procter & Gamble/Gillette
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South
Category: Television / Unscripted series
Points: 10.0
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade
Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Unscripted series
Points: 10.0
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs
Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Taxi Rockola
Agency: Sancho BBDO / Bogotá
Client: GM Colmotores/Chevrolet
Category: Music / Integration of a brand in a music environment
Points: 5.0
3 Doors Down
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Music / Integration of a brand in a music environment
Points: 5.0
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson
Category: Music / Integration of a brand in a music environment
Points: 5.0
The Life
Agency: human / New York
Client: Microsoft Xbox 360 Halo 3 ODST
Category: Music / Integration of a brand in a music environment
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™
Category: Music / Integration of a brand in a music environment
Points: 5.0
Doritos: Concert in a Bag
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Expedition Africa- The game
Agency: Pod Digital Design / Lexington
Client: History Channel
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Milkquarious
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York
Client: Crystal Light
Category: Music / Integration of a brand in a music environment
Points: 5.0
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Showtime Nurse Jackie on Kindle
Agency: OMD / New York
Client: Showtime
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Hard Rock Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Visit-the-Pin
Agency: Hill Holliday / Boston
Client: The City of Boston
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
VAIO Mannequins
Agency: 180LA / Santa Monica
Client: Sony
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
WWF China
Title:
Fate's in your hands
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Henkel Rubson
Title:
Chaos at Home
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Ericsson
Title:
Puppy Pulling Power
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Gatorade NBA 2K9
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NGK Spark Plugs
Title:
Haus of Hotties
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GM Colmotores/Chevrolet
Title:
Taxi Rockola
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
3 Doors Down
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Frito-Lay Doritos
Title:
Doritos: Concert in a Bag
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
History Channel
Title:
Expedition Africa- The game
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
California Milk Processor Board
Title:
Milkquarious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Light the Dark
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Showtime
Title:
Showtime Nurse Jackie on Kindle
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Hard Rock International
Title:
Hard Rock Memorabilia on Microsoft Surface
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
The City of Boston
Title:
Visit-the-Pin
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony
Title:
VAIO Mannequins
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
