The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 50.0
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus
Category: Intellectual Property & Products / Physical Product
Points: 25.0
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated
Category: Intellectual Property & Products / Physical Product
Points: 25.0
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 25.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 25.0
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd.
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 25.0
Ryman Eco
Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London
Client: Rymans
Category: Intellectual Property & Products / Digital Product
Points: 15.0
The Pursuit
Agency: R/GA / New York
Client: Equinox
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 10.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Rebirth After Reading
Agency: Cheil China / Beijing
Client: Friends of Nature
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 10.0
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech
Category: Intellectual Property & Products / Digital Product
Points: 5.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Intellectual Property & Products / Digital Product
Points: 5.0
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Intellectual Property & Products / Digital Product
Points: 5.0
Diabetes Test
Agency: Dentsu Indonesia / Jakarta
Client: Dentsu / Project Dia
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 5.0
Coke 2nd Life Caps
Agency: Ogilvy Beijing / Beijing
Client: Coca Cola
Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Points: 5.0
Project: Drop-A-Brick
Agency: barrettSF / San Francisco + Level2 / San Francisco + Tube Media International / San Francisco + Pre Future / San Francisco
Client: Project: Drop-A-Brick
Category: Intellectual Property & Products / Physical Product
Points: 5.0
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM
Category: Intellectual Property & Products / Physical Product
Points: 5.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Optus
Title:
Cleverbuoy
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
The University of Tsukuba's Special Needs Schools
Title:
Eye Play the Piano
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Baidu Online Network Technology (Beijing) Co., Ltd.
Title:
Baidu Kuaisou
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Gold Pencil
Points:
25.0
Client:
Rymans
Title:
Ryman Eco
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Qol Devices
Title:
Alvio
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
S-Drive
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Friends of Nature
Title:
Rebirth After Reading
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Logitech
Title:
Logitech Harmony App
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
OPSM
Title:
Penny The Pirate
Category:
Intellectual Property & Products / Digital Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Dentsu / Project Dia
Title:
Diabetes Test
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Coca Cola
Title:
Coke 2nd Life Caps
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Award:
2015 Intellectual Property Merit Award
Points:
5.0
Client:
Project: Drop-A-Brick
Title:
Project: Drop-A-Brick
Category:
Intellectual Property & Products / Physical Product
Award:
2015 Intellectual Property Merit Award
Points:
5.0