The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Digital Product
Points: 50.0
Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue
Category: Physical Product
Points: 25.0
The Nation's Bike
Agency: Leo Burnett India / Mumbai
Client: Bajaj Auto
Category: Physical Product
Points: 25.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul
Client: Dot Incorporation
Category: Integrated Digital & Physical Product
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars
Category: Digital Product
Points: 25.0
Ahlan Bear
Agency: Rethink / Toronto + Vapor RMW / Toronto + Alter Ego / Toronto + Wingman / Toronto
Client: COSTI Immigrant Services
Category: Integrated Digital & Physical Product
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Digital Product
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Physical Product
Points: 15.0
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn
Client: PlayPallets International
Category: Physical Product
Points: 15.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD.
Category: Physical Product
Points: 10.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel
Category: Integrated Digital & Physical Product
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Integrated Digital & Physical Product
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Zwupp / Vienna
Client: Ötztal Tourismus
Category: Integrated Digital & Physical Product
Points: 5.0
Care Counts
Agency: DigitasLBi / Chicago
Client: Whirlpool
Category: Integrated Digital & Physical Product
Points: 5.0
DELICIOUS SUPPLEMENT
Agency: Beacon/Leo Burnett / Tokyo
Client: East Japan Railway Company
Category: Integrated Digital & Physical Product
Points: 5.0
Buchhandlung Heinrich Hugendubel – „Smartbon“
Agency: Interone BBDO / Munich
Client: Buchhandlung Heinrich Hugendubel
Category: Integrated Digital & Physical Product
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Digital Product
Points: 5.0
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail
Category: Physical Product
Points: 5.0
Savlon Healthy Hands Chalk Sticks
Agency: Ogilvy & Mather / Mumbai
Client: ITC Savlon
Category: Physical Product
Points: 5.0
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind
Category: Physical Product
Points: 5.0
Hangar 1 Fog Point
Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles
Client: Hangar 1
Category: Physical Product
Points: 5.0
Adaptoys
Agency: 360i / New York + Axios NYC / New York
Client: Christopher & Dana Reeve Foundation
Category: Physical Product
Points: 5.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
COSTI Immigrant Services
Title:
Ahlan Bear
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Digital Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
PlayPallets International
Title:
PlayPallets: Basketball
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
hmbldt
Title:
hmbldt
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Whirlpool
Title:
Care Counts
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
East Japan Railway Company
Title:
DELICIOUS SUPPLEMENT
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Buchhandlung Heinrich Hugendubel
Title:
Buchhandlung Heinrich Hugendubel – „Smartbon“
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Digital Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
IBM
Title:
The Cognitive Dress
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
ITC Savlon
Title:
Savlon Healthy Hands Chalk Sticks
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Tiger Beer
Title:
Air-Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Thai Samsung Electronics / Thai Association of The Blind
Title:
Touchable Ink
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Hangar 1
Title:
Hangar 1 Fog Point
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
Hello Angel
Title:
Nappy Notes
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0