The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Social Media / Best Integrated Campaign Led by Social
Points: 50.0
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Social Media / Branded Social Campaign
Points: 25.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company
Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Branded Social Campaign
Points: 15.0
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN
Category: Social Media / Branded Social Post
Points: 15.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Branded Social Campaign
Points: 15.0
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America
Category: Social Media / Branded Social Campaign
Points: 15.0
No Bollocks
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Best Social Media Page by a Brand
Points: 15.0
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania
Category: Social Media / Branded Social Campaign
Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company
Category: Social Media / Best Use of a Social Network
Points: 15.0
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client: Prague Pride
Category: Social Media / Branded Social Campaign
Points: 10.0
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always
Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Use of a Social Network
Points: 10.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon”
Category: Social Media / Branded Social Post
Points: 10.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company
Category: Social Media / Branded Social Campaign
Points: 10.0
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA
Category: Social Media / Best Integrated Campaign Led by Social
Points: 10.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney
Category: Social Media / Branded Social Post
Points: 10.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
The First Post in Braille
Agency: McCann Lima / Lima
Client: Union Nacional de Ciegos del Peru
Category: Social Media / Branded Social Post
Points: 5.0
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Branded Social Campaign
Points: 5.0
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank
Category: Social Media / Branded Social Campaign
Points: 5.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour
Category: Social Media / Branded Social Campaign
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Social Media / Branded Social Campaign
Points: 5.0
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon”
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater
Category: Social Media / Branded Social Campaign
Points: 5.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons
Category: Social Media / Branded Social Campaign
Points: 5.0
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale
Category: Social Media / Branded Social Campaign
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell
Category: Social Media / Branded Social Campaign
Points: 5.0
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Social Media / Best Use of a Social Network
Points: 5.0
Old Spice Social Network
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Social Media / Best Use of a Social Network
Points: 5.0
Tap Thru
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of a Social Network
Points: 5.0
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ
Category: Social Media / Best Use of a Social Network
Points: 5.0
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: 3AW
Category: Social Media / Best Use of a Social Network
Points: 5.0
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada
Category: Social Media / Best Use of a Social Network
Points: 5.0
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney
Category: Social Media / Best Use of a Social Network
Points: 5.0
#THROUGHMYEYES
Agency: Ogilvy & Mather / Praha 7
Client: The Leontinka Foundation
Category: Social Media / Best Use of a Social Network
Points: 5.0
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company
Category: Social Media / Best Use of a Social Network
Points: 5.0
Smirnoff Fridge
Agency: Special / Auckland
Client: Lion Nathan
Category: Social Media / Best Use of a Social Network
Points: 5.0
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH
Category: Social Media / Best Use of a Social Network
Points: 5.0
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco
Client: Adobe
Category: Social Media / Best Use of a Social Network
Points: 5.0
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate
Category: Social Media / Best Use of a Social Network
Points: 5.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Best of Discipline Pencil
Points:
50.0
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
No Bollocks
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Union Nacional de Ciegos del Peru
Title:
The First Post in Braille
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Katona József Theater
Title:
Giformances
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Médecins Sans Frontières
Title:
Tough Decisions
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Old Spice
Title:
Old Spice Social Network
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Historica Canada
Title:
Memory Project
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
The Leontinka Foundation
Title:
#THROUGHMYEYES
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
Smirnoff Fridge
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Bernd Hummel GmbH
Title:
Just ROO it!
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Photoshop Halloween Murder Mystery
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Merit Award
Points:
5.0
