The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 50.0
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols
Category: Newspaper / Small Space Print - Single
Points: 25.0
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols
Category: Newspaper / Small Space Print - Campaign
Points: 25.0
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols
Category: Outdoor / Billboards or Transit - Campaign
Points: 25.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Campaign
Points: 25.0
Rhino
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 25.0
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 25.0
Sky Swatches
Agency: SID LEE / Montréal
Client: Réno-Dépôt
Category: Outdoor / Digital / Electronic
Points: 25.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat
Category: Outdoor / Digital / Electronic
Points: 25.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat
Category: Innovation in Outdoor / Single
Points: 25.0
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
Just Add Water
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Parking - Jury
Agency: DDB Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 15.0
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Outdoor / Billboards or Transit - Single
Points: 15.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Outdoor / Billboards or Transit - Campaign
Points: 15.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Single
Points: 15.0
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 15.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 15.0
Tiger
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Shark
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 15.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 15.0
Poachers
Agency: Leo Burnett / Sydney
Client: WWF
Category: Public Service - Print / Collateral - Campaign
Points: 15.0
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Outdoor / Outdoor Installations & Ambient - Single
Points: 15.0
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 15.0
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America
Category: Outdoor / Digital / Electronic
Points: 15.0
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Print Craft / Writing - Single Only
Points: 15.0
The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS
Category: Print Craft / Art Direction - Single Only
Points: 15.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Innovation in Outdoor / Single
Points: 15.0
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN
Category: Innovation in Outdoor / Single
Points: 15.0
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
MAPS CAMPAIGN
Agency: AMV BBDO / London
Client: WHISKAS
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Who Saves Who Campaign
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Newspaper / Small Space Print - Single
Points: 10.0
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen
Category: Outdoor / Billboards or Transit - Single
Points: 10.0
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada
Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Back to Nature
Agency: Colenso BBDO / Auckland
Client: Fonterra
Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Shoe
Agency: adamandeveDDB / london
Client: Harvey Nichols
Category: Collateral / Posters - Single
Points: 10.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Single
Points: 10.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Collateral / Posters - Campaign
Points: 10.0
Thick & Fine
Agency: FCB / Chicago
Client: Copic
Category: Collateral / Posters - Campaign
Points: 10.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Single
Points: 10.0
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 10.0
Hidden Graphics
Agency: Colenso BBDO / Auckland
Client: Frucor Beverage Ltd.
Category: Collateral / Promotional Materials - Single or Campaign
Points: 10.0
Erase The Difference / Houses
Agency: Publicis / México
Client: CDC/ Banamex
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 10.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Best of Discipline Pencil
Points:
50.0
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Shoe
Category:
Newspaper / Small Space Print - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Newspaper / Small Space Print - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Bad Fit
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
WWF
Title:
Rhino
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Réno-Dépôt
Title:
Sky Swatches
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Just Add Water
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
VAESA/Volkswagen
Title:
VOLKSWAGEN 360º AREA VIEW CAMPAIGN
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
WWF
Title:
Poachers
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Serena
Category:
Outdoor / Outdoor Installations & Ambient - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Digital / Electronic
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Watemelon
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
WHISKAS
Title:
MAPS CAMPAIGN
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Hamleys
Title:
Van Gogh
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars Mexico
Title:
Who Saves Who Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Outdoor / Billboards or Transit - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Fonterra
Title:
Back to Nature
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Shoe
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Frucor Beverage Ltd.
Title:
Hidden Graphics
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
CDC/ Banamex
Title:
Erase The Difference / Houses
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
