The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 5.0
The Train Brain
Agency: Kärnhuset / Stockholm
Client: Stockholmståg
Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 5.0
Sensus. The First Braille Comic in the World.
Agency: Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client: Nacional Monte de Piedad
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 5.0
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 5.0
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability
Category: Non-Profit - Physical / Digital / Physical / Digital
Points: 5.0
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT
Category: CSR - Physical / Digital / Physical / Digital
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: CSR - Physical / Digital / Physical / Digital
Points: 5.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Physical / Digital / Physical / Digital
Points: 5.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance
Category: CSR - Physical / Digital / Physical / Digital
Points: 5.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 5.0
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Consumer - Physical Product / Physical Product
Points: 5.0
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 5.0
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 5.0
Global Beer Fridge
Agency: Rethink / Toronto + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto
Client: Molson Canadian
Category: Consumer - Digital Product / Digital Product
Points: 5.0
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra
Category: Consumer - Digital Product / Digital Product
Points: 5.0
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever
Category: Consumer - Physical Product / Physical Product
Points: 5.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs
Category: Consumer - Physical Product / Physical Product
Points: 5.0
DXP
Agency: CP+B / Boulder
Client: Domino's
Category: Consumer - Physical Product / Physical Product
Points: 5.0
Client:
One Million Metrics
Title:
Kinetic
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Stockholmståg
Title:
The Train Brain
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Nacional Monte de Piedad
Title:
Sensus. The First Braille Comic in the World.
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
WWF/Latinstock
Title:
Animal Copyrights
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Physical Product / Physical Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Keen Home
Title:
Keen Home Smart Vent
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Global Beer Fridge
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Digital Product / Digital Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Physical Product / Physical Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Physical Product / Physical Product
Award:
2016 Intellectual Property Merit Award
Points:
5.0