The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix
Category: Television / Short Form - Single
Points: 2.0
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm
Category: Television / Short Form - Single
Points: 2.0
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm
Category: Television / Short Form - Single
Points: 2.0
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery
Category: Television / Short Form - Single
Points: 2.0
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia
Category: Television / Short Form - Single
Points: 2.0
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Television / Short Form - Single
Points: 2.0
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light
Category: Television / Short Form - Single
Points: 2.0
Razor
Agency: LG2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec
Category: Television / Short Form - Single
Points: 2.0
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon
Category: Television / Short Form - Single
Points: 2.0
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung
Category: Television / Short Form - Single
Points: 2.0
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank
Category: Television / Short Form - Single
Points: 2.0
Cracks
Agency: FCB / Chicago
Client: Liquid-Plumr
Category: Television / Short Form - Single
Points: 2.0
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna
Category: Television / Short Form - Single
Points: 2.0
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC
Category: Television / Short Form - Single
Points: 2.0
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Short Form - Single
Points: 2.0
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Short Form - Single
Points: 2.0
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace
Category: Television / Short Form - Single
Points: 2.0
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace
Category: Television / Short Form - Single
Points: 2.0
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV
Category: Television / Short Form - Campaign
Points: 2.0
News24 Edge
Agency: Ogilvy / Cape Town
Client: 24.com
Category: Television / Short Form - Campaign
Points: 2.0
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung
Category: Television / Short Form - Campaign
Points: 2.0
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA
Category: Television / Short Form - Campaign
Points: 2.0
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars
Category: Television / Short Form - Campaign
Points: 2.0
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Short Form - Campaign
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Television / Long Form - Single
Points: 2.0
Love Story
Agency: Y&R MEX / Mexico City
Client: Movistar Mx
Category: Television / Long Form - Single
Points: 2.0
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand
Category: Television / Long Form - Single
Points: 2.0
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade
Category: Television / Long Form - Single
Points: 2.0
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION
Category: Television / Long Form - Single
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: Television / Long Form - Single
Points: 2.0
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff
Category: Television / Long Form - Single
Points: 2.0
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell
Category: Television / Long Form - Single
Points: 2.0
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry
Category: Television / Long Form - Single
Points: 2.0
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel
Category: Television / Long Form - Single
Points: 2.0
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew
Category: Television / Long Form - Single
Points: 2.0
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Long Form - Single
Points: 2.0
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Television / Long Form - Single
Points: 2.0
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble
Category: Television / Long Form - Single
Points: 2.0
Original is Never Finished
Agency: Johannes Leonardo / New York
Client: adidas Originals
Category: Television / Long Form - Campaign
Points: 2.0
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty: WWII
Category: Television / Long Form - Campaign
Points: 2.0
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard
Category: Television / Long Form - Campaign
Points: 2.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon
Category: Television / Varying Length Campaign
Points: 2.0
Dream Makers
Agency: Wieden+Kennedy / London + Time Based Arts / London + 750 MPH / London + Sounds & Sons / London
Client: Honda
Category: Cinema Advertising
Points: 2.0
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand
Category: Cinema Advertising
Points: 2.0
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell
Category: Cinema Advertising
Points: 2.0
Intensity
Agency: McCann Worldgroup India / Mumbai
Client: Jagran Prakashan
Category: Cinema Advertising
Points: 2.0
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Online Films & Video / Short Form - Single
Points: 2.0
The Alternatives - Your Mom
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada
Category: Online Films & Video / Short Form - Single
Points: 2.0
smart emission cam.
Agency: BBDO GmbH / Berlin
Client: Daimler AG / smart
Category: Online Films & Video / Short Form - Single
Points: 2.0
Client:
Mars Chocolate North America / Twix
Title:
Undertaker
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
La Societe de l'assurance automobile du Quebec
Title:
Razor
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
24.com
Title:
News24 Edge
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Samsung
Title:
Humans will be Humans
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Movistar Mx
Title:
Love Story
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Television / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Call of Duty: WWII
Title:
Reassemble!
Category:
Television / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Billboard
Title:
Inspirations
Category:
Television / Long Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Varying Length Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Honda
Title:
Dream Makers
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Leroy Merlin
Title:
Life's adventure
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Web of Fries
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Jagran Prakashan
Title:
Intensity
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Yourself
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Mom
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Daimler AG / smart
Title:
smart emission cam.
Category:
Online Films & Video / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
