The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever
Category: Experiential / Brand Installations
Points: 2.0
Audio Chords
Agency: Cheil / São Paulo + Shuffle / São Paulo + Volcano Hotmind / São Paulo + Slingshot Tecnologia Digital / São Paulo
Client: Samsung
Category: Mobile Apps
Points: 2.0
REACTLAND
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China
Category: Gaming / Physical Games
Points: 2.0
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquincias Panamenas
Category: Experiential / Live Events
Points: 2.0
Shitty Paper – Made from hate
Agency: Philipp und Keuntje / Hamburg + Goldeimer / Hamburg
Client: Goldeimer gemeinnützige GmbH
Category: Experiential / Live Events
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Experiential / Live Events
Points: 2.0
The Insect Concerto
Agency: Scholz & Friends / Berlin
Client: Karajan Academy of the Berlin Philharmonics + WWF
Category: Experiential / Live Events
Points: 2.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Experiential / Live Events
Points: 2.0
Middle Seat Lounge
Agency: Fitzco//McCann / Atlanta
Client: Coca-Cola
Category: Experiential / Live Events
Points: 2.0
Reality Bar
Agency: Goodby Silverstein & Partners / San Francisco + Comcast / Xfinity / Philadelphia + Performics / Chicago + The Bait Shoppe / New York
Client: Xfinity
Category: Experiential / Live Events
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Experiential / Brand Installations
Points: 2.0
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore
Category: Experiential / Brand Installations
Points: 2.0
Blizzard Store
Agency: Ogilvy / Panama + VFX / Panama + Contexto / Panama + La Tribu Performance / Panama
Client: Franquicias Panamena
Category: Experiential / Brand Installations
Points: 2.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Experiential / Brand Installations
Points: 2.0
Handheld Concert
Agency: The Nine / Shanghai
Client: Rokid Me / The Portable Smart Speaker
Category: Experiential / Brand Installations
Points: 2.0
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA
Category: Experiential / Brand Installations
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Brand Installations
Points: 2.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Use of Technology
Points: 2.0
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Use of Technology
Points: 2.0
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne
Category: Use of Technology
Points: 2.0
The Janne Walk
Agency: Perfect Fools / Stockholm
Client: Oddset / Svenska Spel Sport & Casino
Category: User-Generated Content
Points: 2.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Innovation in Branded Entertainment
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Innovation in Branded Entertainment
Points: 2.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Innovation in Branded Entertainment
Points: 2.0
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen
Category: Innovation in Branded Entertainment
Points: 2.0
The Unknown Platform
Agency: hasan & partners / Helsinki + Elokuvaosakeyhtiö Suomi 2017 / Helsinki + SF Studios / Helsinki + Arilyn / Helsinki
Client: Elokuvaosakeyhtiö Suomi 2017
Category: Innovation in Branded Entertainment
Points: 2.0
American Express Jersey Assurance
Agency: Momentum Worldwide / New York + Wasserman / New York + PMK*BNC / New York + Digitas / New York
Client: American Express
Category: Innovation in Branded Entertainment
Points: 2.0
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy
Category: Innovation in Branded Entertainment
Points: 2.0
The Arrivals
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: SAS
Category: Long Form Video / Single
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 2.0
Lamp 2
Agency: Rethink / Toronto + Scouts Honour / Toronto + Fort York VFX / Toronto + Rooster Editorial / Toronto
Client: IKEA
Category: Short Form Video / Single
Points: 2.0
Medically Speaking
Agency: Pereira O'Dell / San Francisco
Client: IGNITE National
Category: Short Form Video / Single
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Short Form Video / Single
Points: 2.0
Google Year in Search 2018
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Short Form Video / Single
Points: 2.0
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart
Category: Short Form Video / Single
Points: 2.0
The New Normal
Agency: Mekanism / San Francisco
Client: MedMen
Category: Short Form Video / Single
Points: 2.0
#GirlsDoPoop
Agency: goodstory / Brooklyn + Poo~Pourri / Dallas
Client: Poo~Pourri
Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Google Moments in Search
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED
Category: Long Form Video / Single
Points: 2.0
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc.
Category: Short Form Video / Single
Points: 2.0
THE HERITAGE
Agency: Buzzman / 75010, Paris
Client: DELSEY PARIS
Category: Long Form Video / Single
Points: 2.0
Unfinished Stories
Agency: TBWA\Chiat\Day / New York + Variable / New York + PSYOP / Los Angeles + Nørlum / Denmark
Client: Travelers
Category: Long Form Video / Campaign / Series / Episodic
Points: 2.0
TAKUMI: A 60,000 hour story on the survival of human craft
Agency: The&Partnership / London
Client: Lexus International
Category: Feature Length / Narrative & Documentary
Points: 2.0
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena
Category: Live Webcast
Points: 2.0
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America
Category: Location-Specific Video
Points: 2.0
Dead Boys
Agency: Park Pictures LLC / New York
Client: Sam Fender
Category: Music Videos
Points: 2.0
Bluesman
Agency: AKQA / Sao Paulo + Coala Festival / Sao Paulo + Stink Films / Sao Paulo
Client: Baco Exu do Blues
Category: Music Videos
Points: 2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Samsung
Title:
Audio Chords
Category:
Mobile Apps
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
REACTLAND
Category:
Gaming / Physical Games
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Franquincias Panamenas
Title:
Blizzard Store
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Goldeimer gemeinnützige GmbH
Title:
Shitty Paper – Made from hate
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Karajan Academy of the Berlin Philharmonics + WWF
Title:
The Insect Concerto
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Middle Seat Lounge
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Xfinity
Title:
Reality Bar
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Franquicias Panamena
Title:
Blizzard Store
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Rokid Me / The Portable Smart Speaker
Title:
Handheld Concert
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Sanlam
Title:
The 200 Year Old
Category:
Audio
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
ADOVA
Title:
Seen by TRECA
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Use of Technology
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Use of Technology
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Oddset / Svenska Spel Sport & Casino
Title:
The Janne Walk
Category:
User-Generated Content
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Nuveen
Title:
Reranking The Rich
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Elokuvaosakeyhtiö Suomi 2017
Title:
The Unknown Platform
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
American Express
Title:
American Express Jersey Assurance
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
SAS
Title:
The Arrivals
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Right To Play
Title:
Anthem
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
IKEA
Title:
Lamp 2
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
IGNITE National
Title:
Medically Speaking
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Google
Title:
Google Year in Search 2018
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Walmart
Title:
Famous Cars
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
MedMen
Title:
The New Normal
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Poo~Pourri
Title:
#GirlsDoPoop
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Google
Title:
Google Moments in Search
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
DELSEY PARIS
Title:
THE HERITAGE
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Travelers
Title:
Unfinished Stories
Category:
Long Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Lexus International
Title:
TAKUMI: A 60,000 hour story on the survival of human craft
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Live Webcast
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Location-Specific Video
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Sam Fender
Title:
Dead Boys
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Baco Exu do Blues
Title:
Bluesman
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
