The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Branding / Branded Item
Points: 10.0
MOCA
Agency: Leo Burnett / Toronto
Client: Museum Of Contemporary Art
Category: Branding / Rebranding
Points: 10.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation
Category: Branding / Brand Installations
Points: 10.0
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Agency: Minmin qu & qian jiang / Nanjing
Client: commercial press
Category: Editorial / Books
Points: 10.0
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Editorial / Digital Publications
Points: 10.0
Frottage
Agency: TBWA\Santiago Mangada Puno / Makati
Client: The Red Whistle/UNAIDS
Category: Promotional / Posters - Series
Points: 10.0
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc.
Category: Promotional / Posters - Series
Points: 10.0
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH
Category: Promotional / Print Advertisements
Points: 10.0
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic
Category: Promotional / Print Advertisements
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Promotional / Collateral Items
Points: 10.0
YangYangLa
Agency: Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co.,Ltd.
Category: Packaging / Mass-market
Points: 10.0
Outrider Bomb Blast
Agency: Bluecadet / Philadelphia
Client: Outrider Foundation
Category: Data Visualization / Static or Dynamic
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Digital Design
Points: 10.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike
Category: Experiential / Environmental / Outdoor Spaces
Points: 10.0
Survivor Stories | Terry
Agency: Deutsch / Los Angeles + The 'me too.' movement / New York + WE ARE ROYALE / Los Angeles
Client: The 'me too.' movement
Category: Moving Image / Single
Points: 10.0
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Agency: GOO CHOKI PAR / Tokyo
Client: ISSEY MIYAKE INC.
Category: Craft / Art Direction
Points: 10.0
Christmas doesn´t need much. Only Love.
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Animation
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London + Soundtree Music / London
Client: Essity
Category: Craft / Animation
Points: 10.0
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Agency: Bedow / Stockholm
Client: Nunchi
Category: Craft / Printing & Paper Craft
Points: 10.0
The Quiet Taxi
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Walking in Mind / Seoul
Client: Hyundai Motor Group
Category: Innovation in Design
Points: 10.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Design
Points: 10.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Short Form Video / Single
Points: 10.0
Las Vegas Love Stories
Agency: Virtue / NYC + Partizan / LA
Client: Park MGM (MGM Resorts International & Sydell Group)
Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / New York + Factory Studios / London
Client: General Mills, Inc. (Cheerios)
Category: Short Form Video / Campaign / Series / Episodic
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Long Form Video / Single
Points: 10.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Long Form Video / Single
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Live Webcast
Points: 10.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Audio
Points: 10.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Audio
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Gaming / Digital Games
Points: 10.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Experiential / Live Events
Points: 10.0
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's
Category: Experiential / Brand Installations
Points: 10.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Use of Technology
Points: 10.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 10.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore
Category: Innovation in Branded Entertainment
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Revolver/Will O'Rourke and Biscuit Filmworks / Sydney, Los Angeles + Droga5 / New York
Client: Tourism Australia
Category: Innovation in Branded Entertainment
Points: 10.0
Pass The Bill
Agency: Rethink / Toronto
Client: Leaf Forward
Category: Physical Product
Points: 10.0
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University
Category: Digital Product
Points: 10.0
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo
Client: Coca-Cola Brasil
Category: Integrated Digital & Physical Product
Points: 10.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Television & VOD / Long Form - Single
Points: 10.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Television & VOD / Long Form - Single
Points: 10.0
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video
Category: Television & VOD / Long Form - Campaign
Points: 10.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Online Films & Video / Long Form - Single
Points: 10.0
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED
Category: Online Films & Video / Long Form - Single
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Online Films & Video / Varying Length Campaign
Points: 10.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Online Films & Video / Varying Length Campaign
Points: 10.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America
Category: Under 100K Budget
Points: 10.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Branding / Branded Item
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Museum Of Contemporary Art
Title:
MOCA
Category:
Branding / Rebranding
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
commercial press
Title:
Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi
Category:
Editorial / Books
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Editorial / Digital Publications
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
The Red Whistle/UNAIDS
Title:
Frottage
Category:
Promotional / Posters - Series
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Promotional / Posters - Series
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Print Advertisements
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Promotional / Print Advertisements
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Promotional / Collateral Items
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Jianshui Honghui aquaculture industry Co.,Ltd.
Title:
YangYangLa
Category:
Packaging / Mass-market
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Outrider Foundation
Title:
Outrider Bomb Blast
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Digital Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
The 'me too.' movement
Title:
Survivor Stories | Terry
Category:
Moving Image / Single
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE "Dancing Life"
Category:
Craft / Art Direction
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
PENNY
Title:
Christmas doesn´t need much. Only Love.
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Nunchi
Title:
L’Heptaméron des Gourmets – The World’s Most Exclusive Cook Book
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Hyundai Motor Group
Title:
The Quiet Taxi
Category:
Innovation in Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Design
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Park MGM (MGM Resorts International & Sydell Group)
Title:
Las Vegas Love Stories
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
General Mills, Inc. (Cheerios)
Title:
Right on Tracks
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Essity
Title:
Viva La Vulva
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Live Webcast
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Digital Games
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Leaf Forward
Title:
Pass The Bill
Category:
Physical Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
RMIT University
Title:
Sans Forgetica
Category:
Digital Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
