The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Out-of-Home / Billboards & Transit - Single
Points: 10.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Craft / Typography
Points: 10.0
Genocide
Agency: Prakit Advertising Limited / Bangkok + Visionary Group Co., Ltd. / Bangkok
Client: Staedtler (Thailand) Limited
Category: Craft / Illustration
Points: 10.0
First Steps: Earhart Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 10.0
First Steps: Ali Craft
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 10.0
Lyric Outdoor Writing Series
Agency: Ogilvy / Chicago
Client: Lyric Opera
Category: Craft / Writing
Points: 10.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Craft / Art Direction
Points: 10.0
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's
Category: Craft / Art Direction
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike
Category: Extended Campaign - Posters & Out of Home
Points: 10.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Out-of-Home / Experiential & Installations - Single
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: RXBAR
Category: Out-of-Home / Billboards & Transit - Campaign
Points: 10.0
Fresh Prints - Berries
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi
Category: Publishing / Newspaper - Single
Points: 10.0
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Out-of-Home / P.O.P. & In-Store - Campaign
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Campaign
Points: 10.0
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Publishing / Magazine - Single
Points: 10.0
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd
Category: Publishing / Magazine - Single
Points: 10.0
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders
Category: Publishing / Newspaper - Campaign
Points: 10.0
Dear Billie
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas
Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Earhart
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Single
Points: 10.0
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Extended Campaign - Posters & Out of Home
Points: 10.0
One Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina
Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Out-of-Home / Billboards & Transit - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Staedtler (Thailand) Limited
Title:
Genocide
Category:
Craft / Illustration
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Aldi
Title:
Fresh Prints - Berries
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Here to Create Change
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Dear Billie
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Art
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0