The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Creative Effectiveness
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
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Award
All
- All
- Gold Pencil
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One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Creative Effectiveness
Points: 10.0
FCK
Agency: Mother / London + Blue449 / London + Freuds / London
Client: KFC
Category: Creative Effectiveness
Points: 10.0
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International
Category: Creative Effectiveness / Single Country or Region
Points: 10.0
bloodnormal
Agency: AMV BBDO / London + Ketchum / London
Client: Essity
Category: Creative Effectiveness / Multi-Country or Global
Points: 10.0