The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Best of Social Media
Points: 90.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Stunts & Activations
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Social Post / Single
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Social Post / Series
Points: 45.0
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 45.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Active Engagement / Call to Action
Points: 45.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Influencer Marketing / Single Channel
Points: 45.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Influencer Marketing / Single Channel
Points: 45.0
Playlist Timer
Agency: Publicis Italy / Milan + Barilla
Client: Barilla
Category: Social Channel / Single Platform
Points: 45.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Social Post / Series
Points: 45.0
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA)
Category: Active Engagement / Call to Action
Points: 45.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Stunts & Activations
Points: 45.0
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Active Engagement / Call to Action
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike
Category: Craft / Use of Visuals
Points: 45.0
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Influencer Marketing / Multi-Channel
Points: 21.0
#ZigTheRunway
Agency: Venables Bell + Partners + Reebok + Lumberyard + Wildlife LA
Client: Reebok
Category: Influencer Marketing / Multi-Channel
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Craft / Use of Visuals
Points: 21.0
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel
Category: Active Engagement / Call to Action
Points: 21.0
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: User-Generated Content
Points: 21.0
Migrants on Amazon
Agency: BETC / Paris + General Pop / Paris + La-Bo / Paris
Client: Auberge des Migrants
Category: Social Channel / Single Platform
Points: 21.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Active Engagement / Call to Action
Points: 21.0
Pedestal Project
Agency: BBDO / New York
Client: Color of Change
Category: Active Engagement / Call to Action
Points: 21.0
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand
Category: Livestream
Points: 21.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Craft / Use of Technology
Points: 21.0
Wendy's. Now that you mention us.
Agency: VMLY&R / Kansas City + Spark Foundry / New York + Ketchum / Chicago + Wendy's
Client: Wendy's
Category: Innovation & Transformation / Innovation in Social Media
Points: 21.0
Raising Profiles
Agency: FCB Inferno / London
Client: The Big Issue & LinkedIn
Category: Social Channel / Single Platform
Points: 9.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike
Category: Social Post / Single
Points: 9.0
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc.
Category: Social Channel / Multi-Platform
Points: 9.0
#NotDone
Agency: Verizon Creative Marketing / New York + Verizon / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Social Post / Series
Points: 9.0
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client: Furry’s Kitchen
Category: Influencer Marketing / Single Channel
Points: 9.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Active Engagement / Call to Action
Points: 9.0
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Social Channel / Single Platform
Points: 9.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Social Channel / Multi-Platform
Points: 9.0
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser
Category: Influencer Marketing / Single Channel
Points: 9.0
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Active Engagement / Call to Action
Points: 9.0
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr
Category: Social Post / Real-time Response
Points: 9.0
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney
Client: KFC Australia
Category: Stunts & Activations
Points: 9.0
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Active Engagement / Call to Action
Points: 9.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: User-Generated Content
Points: 9.0
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic
Category: Stunts & Activations
Points: 3.0
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House
Category: Stunts & Activations
Points: 3.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Stunts & Activations
Points: 3.0
#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Social Channel / Single Platform
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Social Channel / Single Platform
Points: 3.0
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand
Category: Social Channel / Single Platform
Points: 3.0
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref
Category: Social Post / Series
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Social Post / Series
Points: 3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Best of Social Media
Award:
2021 Social Media Best of Discipline Pencil
Points:
90.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Stunts & Activations
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Single
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Social Post / Series
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Diesel
Title:
Francesca
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Barilla
Title:
Playlist Timer
Category:
Social Channel / Single Platform
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Series
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Stunts & Activations
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Craft / Use of Visuals
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Reebok
Title:
#ZigTheRunway
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
User-Generated Content
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Auberge des Migrants
Title:
Migrants on Amazon
Category:
Social Channel / Single Platform
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Color of Change
Title:
Pedestal Project
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Livestream
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Ally Financial
Title:
r/Bank
Category:
Social Post / Single
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Craft / Use of Technology
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
Wendy's
Title:
Wendy's. Now that you mention us.
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Silver Pencil
Points:
21.0
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Social Post / Single
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
#NotDone
Category:
Social Post / Series
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Cheetos
Title:
It Wasn't Me
Category:
Social Channel / Single Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Budweiser
Title:
Messi 644
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Reddit
Title:
Up The Vote
Category:
User-Generated Content
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Bronze Pencil
Points:
9.0
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Covenant House
Title:
Shoppable Girls
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Verizon
Title:
#NotDone
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
