The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon
Category: Active Engagement / Call to Action
Points: 3.0
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90
Client: Budweiser
Category: Social Post / Real-time Response
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Active Engagement / Call to Action
Points: 3.0
Heinz on Film
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Active Engagement / Call to Action
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Social Post / Real-time Response
Points: 3.0
Chefbot
Agency: Kroger + 360i / New York
Client: Kroger
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
THE CANDIDATE
Agency: MRM Romania / Bucharest + McCann / Bucharest + UM Romania / Bucharest
Client: ROM Autentic
Category: Stunts & Activations
Points: 3.0
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Livestream
Points: 3.0
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit
Category: Active Engagement / Call to Action
Points: 3.0
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc.
Category: Social Post / Series
Points: 3.0
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Social Post / Series
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Social Post / Series
Points: 3.0
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref
Category: Social Post / Series
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand
Category: Social Channel / Single Platform
Points: 3.0
Playlist Timer
Agency: Publicis Italy / Milan + Barilla
Client: Barilla
Category: Active Engagement / Call to Action
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Social Channel / Single Platform
Points: 3.0
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Active Engagement / Call to Action
Points: 3.0
#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon
Category: Social Channel / Single Platform
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs
Category: Active Engagement / Call to Action
Points: 3.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Stunts & Activations
Points: 3.0
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House
Category: Stunts & Activations
Points: 3.0
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev
Category: Active Engagement / Call to Action
Points: 3.0
#ABreakForHaveABreak
Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat
Client: KitKat
Category: User-Generated Content
Points: 3.0
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Active Engagement / Call to Action
Points: 3.0
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#Tendies4Yall
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen
Category: Social Post / Real-time Response
Points: 3.0
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes
Category: Active Engagement / Call to Action
Points: 3.0
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client: Arby's
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe
Category: User-Generated Content
Points: 3.0
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person
Category: Livestream
Points: 3.0
Bernie Sanders "Get the look"
Agency: Ogilvy Greece / Athens
Client: IKEA
Category: Social Post / Real-time Response
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France
Category: Social Post / Real-time Response
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Social Channel / Multi-Platform
Points: 3.0
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical
Category: Influencer Marketing / Single Channel
Points: 3.0
Chefbot
Agency: Kroger + 360i / New York
Client: Kroger
Category: Social Channel / Single Platform
Points: 3.0
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO
Category: Social Channel / Single Platform
Points: 3.0
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global
Category: Stunts & Activations
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs
Category: Social Channel / Multi-Platform
Points: 3.0
For the Love
Agency: BBDO / New York
Client: Foot Locker
Category: Craft / Use of Visuals
Points: 3.0
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc.
Category: Social Post / Series
Points: 3.0
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + m ss ng p eces / New York + Uppercut / New York
Client: NAACP Atlanta
Category: Active Engagement / Call to Action
Points: 3.0
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross
Category: Influencer Marketing / Multi-Channel
Points: 3.0
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland
Category: Stunts & Activations
Points: 3.0
Merch Aid
Agency: R/GA / New York
Client: Merch Aid
Category: Influencer Marketing / Single Channel
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Active Engagement / Call to Action
Points: 3.0
Pockets 4 Bits: Gamer Snacks Level Up
Agency: Reach Agency + Open Mind + Popwallet + Warm & Fuzzy
Client: Hot Pockets
Category: Influencer Marketing / Multi-Channel
Points: 3.0
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Budweiser
Title:
Messi 644
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Kroger
Title:
Chefbot
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
ROM Autentic
Title:
THE CANDIDATE
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Reddit
Title:
Up The Vote
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Tourism New Zealand
Title:
PLAY NZ
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Barilla
Title:
Playlist Timer
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Verizon
Title:
#NotDone
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
RepresentUs
Title:
Dictators
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Covenant House
Title:
Shoppable Girls
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
KitKat
Title:
#ABreakForHaveABreak
Category:
User-Generated Content
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Busch
Title:
#Pit4Busch
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Popeyes Louisiana Kitchen
Title:
#Tendies4Yall
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
User-Generated Content
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
IKEA
Title:
Bernie Sanders "Get the look"
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Netflix
Title:
Boom Popcorn
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Burger King France
Title:
Burger King & Friends
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Burger King Global
Title:
Cows' Menu
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
RepresentUs
Title:
Dictators
Category:
Social Channel / Multi-Platform
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Social Post / Series
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Stunts & Activations
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Hot Pockets
Title:
Pockets 4 Bits: Gamer Snacks Level Up
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
3.0
