The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Best of Moving Image Craft
Points: 90.0
You Can't Stop Us
Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client: Nike
Category: Visual Effects / Single
Points: 45.0
Festive
Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client: Burberry
Category: Visual Effects / Single
Points: 45.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Animation / Single
Points: 45.0
Festive
Agency: Riff Raff Films / London + Burberry / London
Client: Burberry
Category: Direction / Single
Points: 45.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Casting
Points: 45.0
Life Needs Truth
Agency: Trim Editorial at Cosmo Street Editorial / New York + Droga5 / New York + The New York Times + Somesuch
Client: The New York Times
Category: Editing / Single
Points: 45.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Use of Vertical Video
Points: 45.0
The Match of Ages
Agency: We Believers / New York
Client: Corona
Category: Editing / Single
Points: 45.0
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support
Category: Casting
Points: 45.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike
Category: Editing / Single
Points: 45.0
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse
Category: Direction / Single
Points: 21.0
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike
Category: Writing / Single
Points: 21.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Visual Effects / Single
Points: 21.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Casting
Points: 21.0
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop
Category: Visual Effects / Single
Points: 21.0
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons
Category: Animation / Single
Points: 21.0
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises
Category: Writing / Single
Points: 21.0
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company
Category: Writing / Single
Points: 21.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Editing / Single
Points: 21.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Cinematography / Single
Points: 21.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Direction / Single
Points: 9.0
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Direction / Single
Points: 9.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Direction / Single
Points: 9.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Writing / Single
Points: 9.0
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse
Category: Editing / Single
Points: 9.0
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Editing / Single
Points: 9.0
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers
Category: Use of Vertical Video
Points: 9.0
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Writing / Single
Points: 9.0
Chotu
Agency: Good Morning / Mumbai + Dentsu Impact / India
Client: My Choices Foundation
Category: Cinematography / Single
Points: 9.0
Give a little Love
Agency: Pulse Films + adam&eveDDB / London
Client: John Lewis
Category: Animation / Single
Points: 9.0
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.0
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc.
Category: Casting
Points: 9.0
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Animation / Single
Points: 9.0
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company
Category: Direction / Single
Points: 3.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland
Category: Direction / Single
Points: 3.0
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Direction / Single
Points: 3.0
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times
Category: Direction / Single
Points: 3.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Direction / Single
Points: 3.0
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike
Category: Direction / Single
Points: 3.0
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies
Category: Direction / Single
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Direction / Single
Points: 3.0
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times
Category: Writing / Single
Points: 3.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Writing / Single
Points: 3.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Cinematography / Single
Points: 3.0
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support
Category: Cinematography / Single
Points: 3.0
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Cinematography / Single
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Burberry
Title:
Festive
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Burberry
Title:
Festive
Category:
Direction / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Diesel
Title:
Francesca
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Corona
Title:
The Match of Ages
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Editing / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Direction / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Writing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Writing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Writing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Editing / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Diesel
Title:
Francesca
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Writing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Facebook
Title:
Born In Quarantine
Category:
Writing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
My Choices Foundation
Title:
Chotu
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Casting
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Born In Quarantine
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
