The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America
Category: Editing / Single
Points: 3.0
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers
Category: Production Design / Single or Series
Points: 3.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Writing / Single
Points: 3.0
The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen
Category: Production Design / Single or Series
Points: 3.0
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com
Category: Production Design / Single or Series
Points: 3.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Cinematography / Single
Points: 3.0
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Editing / Single
Points: 3.0
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support
Category: Cinematography / Single
Points: 3.0
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Cinematography / Single
Points: 3.0
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company
Category: Direction / Single
Points: 3.0
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Editing / Single
Points: 3.0
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy
Category: Editing / Single
Points: 3.0
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Trim / London
Client: Apple
Category: Editing / Single
Points: 3.0
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Editing / Single
Points: 3.0
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company
Category: Editing / Single
Points: 3.0
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times
Category: Writing / Single
Points: 3.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple
Category: Casting
Points: 3.0
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Direction / Single
Points: 3.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland
Category: Direction / Single
Points: 3.0
We Got You Baby
Agency: SMUGGLER + Huggies + Droga5 / New York
Client: Kimberly-Clark/Huggies
Category: Direction / Single
Points: 3.0
You Can't Stop Us
Agency: Pulse Films + Wieden+Kennedy / Portland
Client: Nike
Category: Direction / Single
Points: 3.0
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook
Category: Direction / Single
Points: 3.0
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation
Category: Direction / Single
Points: 3.0
Life Needs Truth
Agency: Droga5 / New York + The New York Times
Client: The New York Times
Category: Direction / Single
Points: 3.0
#EdgarsChristmas
Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London
Client: Erste Group
Category: Animation / Single
Points: 3.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland
Category: Cinematography / Single
Points: 3.0
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client: Adobe
Category: Animation / Single
Points: 3.0
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Direction / Single
Points: 3.0
Amazon Alexa Campaign
Agency: Biscuit Filmworks / London
Client: Amazon Alexa
Category: Direction / Series
Points: 3.0
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.0
As One: The Vince Lombardi Comeback
Agency: 72andSunny / Los Angeles + National Football League
Client: National Football League
Category: Use of Technology
Points: 3.0
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep
Category: Casting
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs
Category: Visual Effects / Series
Points: 3.0
Disappearing stories
Agency: Mozga Studio / Moscow
Client: Enjoyable Ageing Charity Foundation
Category: Use of Vertical Video
Points: 3.0
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp
Category: Writing / Series
Points: 3.0
Donkey & Elephant
Agency: FIG + CNN + HouseSpecial
Client: CNN
Category: Animation / Series
Points: 3.0
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc.
Category: Direction / Single
Points: 3.0
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers
Category: Direction / Single
Points: 3.0
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client: HORNBACH
Category: Cinematography / Single
Points: 3.0
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH
Category: Visual Effects / Single
Points: 3.0
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.0
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc.
Category: Direction / Series
Points: 3.0
Journey into Sound - AirPods Max
Agency: Apple + Method + Iconoclast
Client: Apple
Category: Visual Effects / Single
Points: 3.0
Keep stories alive
Agency: Wunderman Thompson / Paris
Client: Forbidden Stories
Category: Animation / Single
Points: 3.0
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike
Category: Writing / Single
Points: 3.0
MAN ENOUGH: SHAVING STEREOTYPES
Agency: Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai
Client: Procter & Gamble India / Gillette
Category: Casting
Points: 3.0
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy
Category: Direction / Single
Points: 3.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Production Design / Single or Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Volkswagen
Title:
The Wheel
Category:
Production Design / Single or Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Production Design / Single or Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Born In Quarantine
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Editing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Nike
Title:
You Can't Stop Us
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Facebook
Title:
Born In Quarantine
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
The New York Times
Title:
Life Needs Truth
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Erste Group
Title:
#EdgarsChristmas
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Amazon Alexa
Title:
Amazon Alexa Campaign
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
National Football League
Title:
As One: The Vince Lombardi Comeback
Category:
Use of Technology
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Generation Pep
Title:
Dance 10.000
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
RepresentUs
Title:
Dictators
Category:
Visual Effects / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Enjoyable Ageing Charity Foundation
Title:
Disappearing stories
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Writing / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
CNN
Title:
Donkey & Elephant
Category:
Animation / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Instagram
Title:
Everyday
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Apple
Title:
Journey into Sound - AirPods Max
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Forbidden Stories
Title:
Keep stories alive
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Nike
Title:
Kobe - Better
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Procter & Gamble India / Gillette
Title:
MAN ENOUGH: SHAVING STEREOTYPES
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
