The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#ShowUsEqual
Agency: Kolle Rebbe / Hamburg + German Olympic Sports Confederation / Frankfurt/Main
Client: German Olympic Sports Confederation
Category: Physical Product / Promotional
Points: 3.0
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Physical Product / In-Market
Points: 3.0
EatQual
Agency: DDB Mudra Group / Mumbai
Client: McDonald's
Category: Physical Product / In-Market
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Integrated Digital & Physical Product / Promotional
Points: 3.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications
Category: Integrated Digital & Physical Product / Promotional
Points: 3.0
Hydrogen Garbage Truck
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul + Planit Production / Seoul + Element Pictures / Seoul
Client: Hyundai Motor Group
Category: Physical Product / In-Market
Points: 3.0
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group
Category: Integrated Digital & Physical Product / Promotional
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Digital Product / Promotional
Points: 3.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Physical Product / Promotional
Points: 3.0
Project Huey
Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client: Google
Category: Experimental / Internal Projects / R&D
Points: 3.0
Quaker Qrece
Agency: AlmapBBDO / São Paulo + BITT / Buenos Aires + Noroeste / Buenos Aires
Client: Pepsico
Category: Physical Product / Promotional
Points: 3.0
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Integrated Digital & Physical Product / Promotional
Points: 3.0
The People’s Prototype
Agency: Cheil China / Beijing
Client: Volkswagen
Category: Experimental / Internal Projects / R&D
Points: 3.0
TIM Conscious Keyboard
Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client: TIM Br
Category: Digital Product / Promotional
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Physical Product / Promotional
Points: 3.0
Walk&Talk
Agency: Anorak / NoA / Oslo
Client: SATS
Category: Digital Product / In-Market
Points: 3.0
Client:
German Olympic Sports Confederation
Title:
#ShowUsEqual
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
McDonald's
Title:
EatQual
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
LIFULL
Title:
ECOLATE
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Hugs
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Hydrogen Garbage Truck
Category:
Physical Product / In-Market
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Digital Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Google
Title:
Project Huey
Category:
Experimental / Internal Projects / R&D
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Pepsico
Title:
Quaker Qrece
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Volkswagen
Title:
The People’s Prototype
Category:
Experimental / Internal Projects / R&D
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
TIM Br
Title:
TIM Conscious Keyboard
Category:
Digital Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0