The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Moving Image Craft
Points: 90.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Editing / Single
Points: 45.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Cinematography / Single
Points: 45.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Direction / Single
Points: 45.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Visual Effects / Single
Points: 45.0
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy
Category: Writing / Single
Points: 45.0
Building a More Inclusive Camera, Together
Agency: Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York
Client: Snapchat
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 45.0
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme
Category: Animation / Single
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Find Your Own Way
Agency: DENTSU INC. / Tokyo + Spoon Inc. / Tokyo + SUNNY SIDE UP Inc. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Production Design
Points: 45.0
It's a New World of Cocktails
Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles
Client: Crown Royal
Category: Production Design
Points: 45.0
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar)
Category: Casting
Points: 45.0
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Direction / Single
Points: 45.0
Our Little World
Agency: Rethink / Toronto + IKEA + Scouts Honour + a52 VFX
Client: IKEA Canada
Category: Visual Effects / Single
Points: 45.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Journey
Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York
Client: Zillow
Category: Visual Effects / Single
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Writing / Series
Points: 45.0
The Reset
Agency: The Mill / New York
Client: Verizon
Category: Visual Effects / Single
Points: 45.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Animation / Single
Points: 45.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Cinematography / Single
Points: 45.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Direction / Single
Points: 45.0
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX
Category: Writing / Single
Points: 21.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Use of Technology
Points: 21.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Use of Technology
Points: 21.0
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 21.0
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa
Category: Direction / Single
Points: 21.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Production Design
Points: 21.0
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King
Category: Writing / Single
Points: 21.0
Da 5 Bloods: The Soul of America
Agency: Narrator, Inc. / Los Angeles
Client: Netflix
Category: Trailers & Teasers
Points: 21.0
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica
Client: Apple
Category: Direction / Series
Points: 21.0
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX
Category: Direction / Single
Points: 21.0
Drive 2 Extremes
Agency: Keko / Dubai + Porsche Middle East & Africa / Dubai + PHD MENA / Dubai + Stoked Films / Dubai
Client: Porsche Middle East & Africa
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 21.0
Feel the Fire
Agency: Romance Films / Cape Town + Joe Public United / Johannesburg
Client: Chicken Licken
Category: Casting
Points: 21.0
Fellini Forward
Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan
Client: Campari Group/Campari Red Diaries
Category: Use of Technology
Points: 21.0
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum
Category: Casting
Points: 21.0
Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times
Category: Editing / Single
Points: 21.0
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook
Category: Editing / Single
Points: 21.0
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp
Category: Editing / Single
Points: 21.0
Skate Nation Ghana
Agency: Droga5 / New York + Facebook
Client: Facebook
Category: Editing / Single
Points: 21.0
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin
Category: Production Design
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Writing / Single
Points: 9.0
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar)
Category: Cinematography / Single
Points: 9.0
Don't Miss Out
Agency: Partizan / Los Angeles + dentsuMB / New York + Heard City / New York + Mackcut / New York
Client: FTX
Category: Production Design
Points: 9.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 9.0
A Future Begins
Agency: Nexus Studios / London + Observatory / Los Angeles + Chipotle Mexican Grill / Los Angeles + The Elements Music / London
Client: Chipotle
Category: Animation / Single
Points: 9.0
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Points:
90.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Editing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
PENNY
Title:
The Wish
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Snapchat
Title:
Building a More Inclusive Camera, Together
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Find Your Own Way
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Crown Royal
Title:
It's a New World of Cocktails
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Casting
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Burberry
Title:
Open Spaces
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
IKEA Canada
Title:
Our Little World
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Series
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Verizon
Title:
The Reset
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
FTX
Title:
Don't Miss Out
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Writing / Series
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Direction / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Netflix
Title:
Da 5 Bloods: The Soul of America
Category:
Trailers & Teasers
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
FTX
Title:
Don't Miss Out
Category:
Direction / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Chicken Licken
Title:
Feel the Fire
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Campari Group/Campari Red Diaries
Title:
Fellini Forward
Category:
Use of Technology
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Facebook
Title:
No Comply
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
WhatsApp
Title:
One
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Wish
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
FTX
Title:
Don't Miss Out
Category:
Production Design
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Wish
Category:
Casting
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Chipotle
Title:
A Future Begins
Category:
Animation / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
