The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Creative Use of Data
Points: 90.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Social Media
Points: 45.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Real-Time Data
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Storytelling
Points: 45.0
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII.
Category: Storytelling
Points: 21.0
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia
Category: Real-Time Data
Points: 21.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Social Media
Points: 21.0
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Data Visualization / Dynamic / Responsive
Points: 21.0
MONOPOLY OF INEQUALITIES
Agency: HEREZIE / Paris + OBSERVATOIRE DES INEGALITES / TOURS
Client: OBSERVATOIRE DES INEGALITES
Category: Experiential & Immersive
Points: 9.0
N4TURE'S NUMB3R5
Agency: Kolle Rebbe / Hamburg + WWF Germany / Berlin
Client: WWF Germany
Category: Data Visualization / Static
Points: 9.0
SLOW ROAD
Agency: Cheil Worldwide / Seoul + T map Mobility / Seoul + The Shot / Seoul + Boxtree Co., Ltd. / Jeju
Client: JEJU TRAVEL ORGANIZATION
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Storytelling
Points: 9.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Real-Time Data
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Innovation & Transformation / Innovation in Data
Points: 3.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Experiential & Immersive
Points: 3.0
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia
Category: Social Media
Points: 3.0
#TrendTheSyrianWar
Agency: MRM Germany / Frankfurt
Client: Action Alliance for Disaster Relief
Category: Targeting
Points: 3.0
Bad Movie Index
Agency: Forsman & Bodenfors / Göteborg
Client: Draken Film
Category: Real-Time Data
Points: 3.0
Data for Store
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / BEES
Category: Targeting
Points: 3.0
Fight sexism with sexism.
Agency: thjnk AG / Hamburg + thjnk München GmbH / Munich
Client: Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Fly Over Cyber Monday
Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client: Latam Airlines
Category: Targeting
Points: 3.0
Meet Sarha
Agency: Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client: stc
Category: Real-Time Data
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Use of Technology
Points: 3.0
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Use of Technology
Points: 3.0
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux
Category: Use of Technology
Points: 3.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola
Category: Data Visualization / Static
Points: 3.0
The Good Fire
Agency: Above+Beyond / London + No.8 / London + Audio Network / London + Smuggler / London
Client: Shelter
Category: Social Media
Points: 3.0
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National
Category: Storytelling
Points: 3.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Data Visualization / Dynamic / Responsive
Points: 3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Creative Use of Data
Award:
2022 Creative Use of Data Best of Discipline Pencil
Points:
90.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Real-Time Data
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Storytelling
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.0
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Storytelling
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Real-Time Data
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Social Media
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.0
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Data Visualization / Dynamic / Responsive
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.0
Client:
KFC
Title:
KFCopypaste
Category:
Social Media
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
OBSERVATOIRE DES INEGALITES
Title:
MONOPOLY OF INEQUALITIES
Category:
Experiential & Immersive
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
WWF Germany
Title:
N4TURE'S NUMB3R5
Category:
Data Visualization / Static
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
JEJU TRAVEL ORGANIZATION
Title:
SLOW ROAD
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Google
Title:
Year in Search 2021
Category:
Storytelling
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Experiential & Immersive
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Social Media
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Action Alliance for Disaster Relief
Title:
#TrendTheSyrianWar
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Draken Film
Title:
Bad Movie Index
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
AB InBev / BEES
Title:
Data for Store
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Ursula Karven/ Frauen100/ hell & karrer communications GmbH
Title:
Fight sexism with sexism.
Category:
Data Visualization / Dynamic / Responsive
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Latam Airlines
Title:
Fly Over Cyber Monday
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
stc
Title:
Meet Sarha
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
Shelter
Title:
The Good Fire
Category:
Social Media
Award:
2022 Creative Use of Data Merit Award
Points:
3.0
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Award:
2022 Creative Use of Data Merit Award
Points:
3.0