The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Creative Effectiveness
Points: 90.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Multi-Country or Global / CSR
Points: 45.0
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Multi-Country or Global / CSR
Points: 45.0
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation
Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.0
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Creative Effectiveness / CSR
Points: 21.0
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation
Category: Creative Effectiveness / Non-Profit / Charity
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany
Category: Multi-Country or Global / Non-Profit / Charity
Points: 21.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King
Category: Creative Effectiveness / Consumer / Brand
Points: 21.0
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.0
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Creative Effectiveness / Consumer / Brand
Points: 9.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Creative Effectiveness / CSR
Points: 9.0
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Single Country or Region / Consumer / Brand
Points: 9.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Creative Effectiveness / Consumer / Brand
Points: 9.0
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu
Category: Single Country or Region / Non-Profit / Charity
Points: 9.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago
Client: Wingstop
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Creative Effectiveness / CSR
Points: 3.0
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever
Category: Creative Effectiveness / CSR
Points: 3.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King
Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Single Country or Region / Consumer / Brand
Points: 3.0
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia
Category: Creative Effectiveness / CSR
Points: 3.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Dictators
Agency: Mischief @ No Fixed Address + Represent Us + Dini Von Mueffling Consulting + Futuring Machine
Client: Represent Us
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Single Country or Region / CSR
Points: 3.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Helpline on The Cover
Agency: Havas / Tel Aviv
Client: Laisha
Category: Single Country or Region / CSR
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid + Attic Films / Madrid
Client: Madrid Fusion
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Lifebuoy - H for Handwashing
Agency: Lowe Lintas / Mumbai + MullenLowe / Singapore
Client: Unilever
Category: Multi-Country or Global / CSR
Points: 3.0
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar)
Category: Single Country or Region / CSR
Points: 3.0
OREO VAULT
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Project Understood
Agency: FCB / Toronto + Bliss Interactive + Outside Editorial / Toronto + Fuelcontent / Toronto
Client: Canadian Down Syndrome Society
Category: Creative Effectiveness / Non-Profit / Charity
Points: 3.0
Rape Crisis
Agency: Ogilvy South Africa / Cape Town
Client: Rape Crisis
Category: Single Country or Region / Non-Profit / Charity
Points: 3.0
Rediscover Germany
Agency: Ogilvy Germany
Client: German Rail
Category: Single Country or Region / Consumer / Brand
Points: 3.0
Send Noods
Agency: Mischief @ No Fixed Address + Kraft + Alison Brod Marketing + Communications / New York + PlayTime Media
Client: Kraft Macaroni & Cheese
Category: Single Country or Region / Consumer / Brand
Points: 3.0
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
The Homeless Bank Account
Agency: Wunderman Thompson / London
Client: HSBC UK
Category: Single Country or Region / CSR
Points: 3.0
Wilmore Funeral Home
Agency: BooneOakley / Charlotte + StarMed Healthcare / Charlotte
Client: StarMed Healthcare
Category: Creative Effectiveness / CSR
Points: 3.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Dove
Title:
Courage is Beautiful
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
LEGO
Title:
Green Instructions
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Heineken
Title:
Shutter Ads
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
LEGO
Title:
Green Instructions
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Wingstop
Title:
Thighstop
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Wingstop
Title:
Thighstop
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Burger King
Title:
Moldy Whopper
Category:
Multi-Country or Global / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Creative Effectiveness / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Represent Us
Title:
Dictators
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Single Country or Region / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Laisha
Title:
Helpline on The Cover
Category:
Single Country or Region / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Unilever
Title:
Lifebuoy - H for Handwashing
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Single Country or Region / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
OREO
Title:
OREO VAULT
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Rape Crisis
Title:
Rape Crisis
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
German Rail
Title:
Rediscover Germany
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Kraft Macaroni & Cheese
Title:
Send Noods
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
Tide
Title:
The Clean Jersey Swap
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0
Client:
HSBC UK
Title:
The Homeless Bank Account
Category:
Single Country or Region / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.0