The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Best of Gaming
Points: 90.0
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand
Category: PC Games / Brand Integration / Placement
Points: 45.0
Honor of Kings - Flourishing Age
Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen
Client: Tencent Games - King of Glory
Category: Craft / VFX & Animation
Points: 45.0
Pokémon WONDER
Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: The Pokémon Company
Category: Experiential & Immersive Games
Points: 45.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 45.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Web Games / Brand Integration / Placement
Points: 21.0
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg
Client: Alcaldía de Soacha
Category: Innovation & Transformation / Innovation in Gaming
Points: 21.0
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Gaming
Points: 9.0
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: PC Games / Brand Integration / Placement
Points: 9.0
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University
Category: Innovation & Transformation / Innovation in Gaming
Points: 3.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: PC Games / Brand Integration / Placement
Points: 3.0
Angel’s Souls
Agency: BBDO Group Germany / Berlin + Sweet Films
Client: Save One Person
Category: Console Games / Brand Integration / Placement
Points: 3.0
Battlegrounds F2P Cinematic Trailer
Agency: KRAFTON, Inc. + Goodbye Kansas
Client: KRAFTON / Battlegrounds
Category: Craft / VFX & Animation
Points: 3.0
Codashop Bounty Hunter's Guild
Agency: BBH / Singapore + Neon Sound / Singapore + AMOK / Singapore + Zenway Productions / Singapore
Client: Codashop
Category: Mobile Games / Brand Integration / Placement
Points: 3.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Console Games / Brand Integration / Placement
Points: 3.0
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University
Category: Mobile Games / Branded Game
Points: 3.0
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta
Category: Innovation & Transformation / Innovation in Gaming
Points: 3.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Web Games / Brand Integration / Placement
Points: 3.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Innovation & Transformation / Innovation in Gaming
Points: 3.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Best of Gaming
Award:
2022 Gaming Best of Discipline Pencil
Points:
90.0
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Tencent Games - King of Glory
Title:
Honor of Kings - Flourishing Age
Category:
Craft / VFX & Animation
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
The Pokémon Company
Title:
Pokémon WONDER
Category:
Experiential & Immersive Games
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Web Games / Brand Integration / Placement
Award:
2022 Gaming Silver Pencil
Points:
21.0
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Silver Pencil
Points:
21.0
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Bronze Pencil
Points:
9.0
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Bronze Pencil
Points:
9.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Bronze Pencil
Points:
9.0
Client:
La Trobe University
Title:
NURO
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Save One Person
Title:
Angel’s Souls
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
KRAFTON / Battlegrounds
Title:
Battlegrounds F2P Cinematic Trailer
Category:
Craft / VFX & Animation
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Codashop
Title:
Codashop Bounty Hunter's Guild
Category:
Mobile Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
La Trobe University
Title:
NURO
Category:
Mobile Games / Branded Game
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Merit Award
Points:
3.0
Client:
Decathlon
Title:
The Breakaway
Category:
Web Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.0