The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Best of Social Media
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Stunts & Activations
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Influencer Marketing / Multi-Channel
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Craft / Use of Visuals
Points: 45.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: User-Generated Content
Points: 45.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Craft / Writing
Points: 45.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Livestream
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Post / Series
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Use of Visuals
Points: 45.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Social Channel / Single Platform
Points: 45.0
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland
Client: Inspired By Iceland
Category: Social Post / Real-time Response
Points: 45.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Social Post / Series
Points: 21.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Active Engagement / Call to Action
Points: 21.0
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Active Engagement / Call to Action
Points: 21.0
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Stunts & Activations
Points: 21.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Livestream
Points: 21.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Social Channel / Single Platform
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Stunts & Activations
Points: 21.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Active Engagement / Call to Action
Points: 9.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Active Engagement / Call to Action
Points: 9.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Active Engagement / Call to Action
Points: 9.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Active Engagement / Call to Action
Points: 9.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Social Channel / Multi-Platform
Points: 9.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Social Channel / Multi-Platform
Points: 9.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Influencer Marketing / Single Channel
Points: 9.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Influencer Marketing / Single Channel
Points: 9.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Stunts & Activations
Points: 9.0
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's
Category: Stunts & Activations
Points: 9.0
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Social Media
Points: 9.0
You are a gamer and don’t know it
Agency: LLYC / Madrid
Client: MULTIÓPTICAS
Category: Influencer Marketing / Single Channel
Points: 9.0
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Craft / Writing
Points: 9.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Social Post / Single
Points: 9.0
hello literally everyone
Agency: Twitter / San Francisco
Client: Twitter
Category: Social Post / Real-time Response
Points: 9.0
Hot Dog Pact
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada
Category: Active Engagement / Call to Action
Points: 9.0
Not Paris
Agency: Marcel / Paris
Client: Transavia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO
Category: Stunts & Activations
Points: 9.0
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance
Category: Social Post / Real-time Response
Points: 9.0
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light
Category: Social Post / Real-time Response
Points: 9.0
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Social Post / Series
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Social Post / Series
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Active Engagement / Call to Action
Points: 3.0
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Active Engagement / Call to Action
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Influencer Marketing / Single Channel
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion
Category: Influencer Marketing / Single Channel
Points: 3.0
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Influencer Marketing / Single Channel
Points: 3.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Social Channel / Single Platform
Points: 3.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Social Channel / Single Platform
Points: 3.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Social Post / Single
Points: 3.0
The Cristiano Bottle
Agency: Rethink + IKEA
Client: IKEA Canada
Category: Social Post / Real-time Response
Points: 3.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Stunts & Activations
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Craft / Use of Visuals
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Wendy's
Title:
Roast Day
Category:
Craft / Writing
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Livestream
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Use of Visuals
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Channel / Single Platform
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Social Post / Real-time Response
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Post / Series
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Wendy's
Title:
Roast Day
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Stunts & Activations
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Livestream
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Channel / Single Platform
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Stunts & Activations
Award:
2022 Social Media Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Good Fortune
Title:
RECEATS
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Social Channel / Multi-Platform
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Social Channel / Multi-Platform
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Distance
Title:
Outlaw Runners
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Wendy's
Title:
Roast Day
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
MULTIÓPTICAS
Title:
You are a gamer and don’t know it
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Craft / Writing
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Post / Single
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Twitter
Title:
hello literally everyone
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz Canada
Title:
Hot Dog Pact
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Stunts & Activations
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Distance
Title:
Outlaw Runners
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Good Fortune
Title:
RECEATS
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Post / Single
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Social Post / Real-time Response
Award:
2022 Social Media Merit Award
Points:
3.0
