The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Best of Experiential & Immersive
Points: 90.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Brand Installations
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Events / Stunts / Competitions / In-Person
Points: 45.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 45.0
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever
Category: Physical Products
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Craft / Use of Technology
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 45.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Innovation & Transformation / Innovation in Experiential
Points: 45.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Craft / Dynamic Data Visualization
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Dynamic Data Visualization
Points: 45.0
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY
Category: Innovation & Transformation / Innovation in Experiential
Points: 45.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio
Client: AB InBev / Corona
Category: Events / Stunts / Competitions / In-Person
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.0
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Events / Stunts / Competitions / Virtual
Points: 21.0
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas
Category: Brand Installations
Points: 21.0
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride
Category: Events / Stunts / Competitions / Virtual
Points: 21.0
The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon
Category: Events / Stunts / Competitions / Virtual
Points: 21.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Storytelling
Points: 21.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 9.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 9.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Events / Stunts / Competitions / In-Person
Points: 9.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Experiential Audio
Points: 9.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Ecommerce
Points: 9.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder
Category: Events / Stunts / Competitions / Virtual
Points: 9.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina
Category: Brand Partnerships
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Responsive Environments
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Brand Installations
Points: 3.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Craft / Use of Technology
Points: 3.0
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder
Category: Craft / Storytelling
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Craft / Use of Sound
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Craft / Use of Sound
Points: 3.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Brand Partnerships
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Events / Stunts / Competitions / Virtual
Points: 3.0
The Fall Collection
Agency: BBH / London
Client: Burger King UK
Category: Physical Products
Points: 3.0
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society)
Category: Physical Products
Points: 3.0
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter
Category: Responsive Environments
Points: 3.0
Awa
Agency: FAHRENHEIT DDB / Lima + Pelo Madueño / Lima + Del Mate Producciones / Lima
Client: Andea Water
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.0
Beernaments
Agency: alma DDB / Miami + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Client: Miller Lite
Category: Physical Products
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Gerry's Partisan Pizza
Agency: Mischief @ No Fixed Address + Dini Von Mueffling Consulting + Represent Us + The Bait Shoppe
Client: Represent Us
Category: Brand Installations
Points: 3.0
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: THE NIPPON FOUNDATION
Category: Craft / Use of Technology
Points: 3.0
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba
Category: Craft / Art Direction
Points: 3.0
I AM
Agency: VMLY&R / São Paulo
Client: Starbucks
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Best of Experiential & Immersive
Award:
2022 Experiential & Immersive Best of Discipline Pencil
Points:
90.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Brand Installations
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Products
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Craft / Dynamic Data Visualization
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Dynamic Data Visualization
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Lacoste
Title:
The 9th Lane
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
adidas
Title:
Liquid Billboard
Category:
Brand Installations
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
KyivPride
Title:
Motherland Pride
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Decathlon
Title:
The Breakaway
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Storytelling
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Decathlon
Title:
The Breakaway
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Audio
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Ecommerce
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Miller
Title:
Millerverse
Category:
Brands & The Metaverse
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Responsive Environments
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Pfaff Harley-Davidson
Title:
Tough Turban
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Craft / Storytelling
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Sound
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Sound
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Burger King UK
Title:
The Fall Collection
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Responsive Environments
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Andea Water
Title:
Awa
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Beernaments
Category:
Physical Products
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Represent Us
Title:
Gerry's Partisan Pizza
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Starbucks
Title:
I AM
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
