The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Social Post / Series
Points: 3.0
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay
Category: User-Generated Content
Points: 3.0
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer
Category: Stunts & Activations
Points: 3.0
Tweet Tape
Agency: Dunn&Co. / Tampa
Client: Tampa Bay Lightning
Category: User-Generated Content
Points: 3.0
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft
Category: Stunts & Activations
Points: 3.0
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Mobile-First Video / Over 15 Seconds
Points: 3.0
The Cristiano Bottle
Agency: Rethink + IKEA
Client: IKEA Canada
Category: Social Post / Real-time Response
Points: 3.0
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Stunts & Activations
Points: 3.0
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue
Category: Influencer Marketing / Multi-Channel
Points: 3.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Social Post / Single
Points: 3.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Social Channel / Single Platform
Points: 3.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Social Channel / Single Platform
Points: 3.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Craft / Writing
Points: 3.0
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Craft / Use of Visuals
Points: 3.0
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Influencer Marketing / Single Channel
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Active Engagement / Call to Action
Points: 3.0
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Active Engagement / Call to Action
Points: 3.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Craft / Use of Technology
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Social Post / Series
Points: 3.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Influencer Marketing / Single Channel
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion
Category: Influencer Marketing / Single Channel
Points: 3.0
#RealVoicesofPride
Agency: Edelman / Madrid
Client: FELGTB
Category: Social Channel / Single Platform
Points: 3.0
#TheMissingPeace
Agency: Leo Burnett / Beirut
Client: UN Women Lebanon
Category: Social Channel / Single Platform
Points: 3.0
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide
Category: Active Engagement / Call to Action
Points: 3.0
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup
Category: User-Generated Content
Points: 3.0
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada
Category: Stunts & Activations
Points: 3.0
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Craft / Use of Visuals
Points: 3.0
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple
Category: Livestream
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Social Channel / Single Platform
Points: 3.0
Believe In Ted Lasso
Agency: Apple + Apple TV+ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + GLOW
Client: Apple TV+
Category: Social Channel / Single Platform
Points: 3.0
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos
Category: Influencer Marketing / Single Channel
Points: 3.0
Clubhouse Bacon
Agency: Droga5 / New York
Client: IHOP
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.0
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay
Category: Social Channel / Single Platform
Points: 3.0
Dove#StopTheBeautyTest
Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client: HUL
Category: Influencer Marketing / Multi-Channel
Points: 3.0
Earth is saying
Agency: Grey Colombia / Bogota + Greenpeace Colombia / Bogota
Client: Greenpeace Colombia
Category: Craft / Use of Technology
Points: 3.0
FlyEase
Agency: AnalogFolk / Amsterdam
Client: Nike
Category: Influencer Marketing / Multi-Channel
Points: 3.0
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer
Category: User-Generated Content
Points: 3.0
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League
Category: Mobile-First Video / Over 15 Seconds
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Handbutts
Agency: Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
Client: Geberit International AG
Category: Craft / Use of Visuals
Points: 3.0
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection
Category: Social Post / Single
Points: 3.0
InstaPour
Agency: M&C Saatchi / Sydney + BWS / Sydney
Client: BWS
Category: Craft / Use of Visuals
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion
Category: Social Post / Single
Points: 3.0
Look Yourself
Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles
Client: Walmart
Category: Social Post / Series
Points: 3.0
Meat Tweet
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client: Wendy's
Category: Social Post / Real-time Response
Points: 3.0
My 2020 Travel Project
Agency: Isobar France / Paris + Flying Blue / Paris
Client: Flying Blue
Category: Social Channel / Multi-Platform
Points: 3.0
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International
Category: Influencer Marketing / Multi-Channel
Points: 3.0
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + GLOW + MOCEAN
Client: Apple TV+
Category: Social Post / Series
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion
Category: Social Channel / Single Platform
Points: 3.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
Stunts & Activations
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Stunts & Activations
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Mobile-First Video / Over 15 Seconds
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Social Post / Real-time Response
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Stunts & Activations
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Post / Single
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Good Fortune
Title:
RECEATS
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Craft / Writing
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
FELGTB
Title:
#RealVoicesofPride
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
UN Women Lebanon
Title:
#TheMissingPeace
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Stunts & Activations
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Livestream
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple TV+
Title:
Believe In Ted Lasso
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Influencer Marketing / Single Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
IHOP
Title:
Clubhouse Bacon
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
HUL
Title:
Dove#StopTheBeautyTest
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Greenpeace Colombia
Title:
Earth is saying
Category:
Craft / Use of Technology
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Nike
Title:
FlyEase
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
National Football League
Title:
Football is for Everyone
Category:
Mobile-First Video / Over 15 Seconds
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Geberit International AG
Title:
Handbutts
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Social Post / Single
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
BWS
Title:
InstaPour
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Social Post / Single
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Walmart
Title:
Look Yourself
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Wendy's
Title:
Meat Tweet
Category:
Social Post / Real-time Response
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Flying Blue
Title:
My 2020 Travel Project
Category:
Social Channel / Multi-Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Social Post / Series
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
