The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
digitango cd rom
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
Cranius Campaign
Agency: Hunt Adkins / Minneapolis
Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Openhouse
Agency: POP / New York
Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
God SMS
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Wireless
The Show 2001 CD-ROM
Agency: Periscope / Minneapolis
Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Monster Without a Mouth
Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Schmidtfoto
Agency: n.a.s.a.2.0 Gmbh / Hamburg
Client: Thomas Schmidt Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Williams-Sonoma.com
Agency: Silverlign Group, Inc. / San Jose
Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Belief Creates Possibilities
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service
Agency: a.k.a. Euro RSCG / San Francisco
Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Nintendo GameCube
Agency: Blast Radius Inc. / Vancouver
Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Gandhi
Agency: RMG David / Mumbai
Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Designed for Movement
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike (SA) Category: Integrated Branding Campaign
Codernauts Lotus Phase
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
Classifieds
Agency: Davidandgoliath / Los Angeles
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single