The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Aneel Annual Report
Agency: Young & Rubicam Brazil / São Paulo
Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Brochure
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Free, Trap, Turtle
Agency: AgênciaClick / São Paulo
Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Campaign
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Cut Me
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Peter Pan
Agency: Zapping / Madrid
Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Birthmark/Loaded
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Pak Sok, Madam Loh, Abdul Malik
Agency: Fallon / Singapore
Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Big in 2002 Game
Agency: Pop & Company / New York
Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Arena Homme Plus
Agency: Lloyd (+ co) / New York
Client: Emap Elan East Category: Publication Design / Trade Magazine Full Issue
Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
The Show CD
Agency:
Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
Kerhonkson
Agency: Think Tank 3 / New York
Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion
Agency: Scholz & Friends / Berlin
Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Jung von Matt Web Site
Agency: Jung von Matt / Stuttgart
Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art
Agency: Touchwood Design / Etobicoke
Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign