The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Real toys
Agency: Grey Worldwide GmbH / Duesseldorf
Client: Toys "R" Us Category: Environmental Design / Campaign
OFFICE / GOLF / COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Campaign
Succeed
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Confirmation
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Church of Sweden Category: Direct Mail / Campaign
Lean Mean Fighting Machine 2054
Agency: Lean Mean Fighting Machine / London
Client: Lean Mean Fighting Machine Category: Beyond the Banner / Self-Promotion - Campaign
Names
Agency: Clarity Coverdale Fury / Minneapolis
Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
ABSOLUT METROPOLIS.
Agency: Great Works / Stockholm
Client: V&S ABSOLUT SPIRITS Category: Web Sites / Business to Consumer
adidas Originals
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: Web Sites / Business to Consumer
See: The Potential of Place, Second Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller Category: Publication Design / Magazine Design
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: Web Sites / Self-Promotion
Escalator
Agency: Ogilvy & Mather Advertising / Kuala Lumpur
Client: Gillette (M) Sdn Bhd Category: Collateral Advertising / Point-of-Purchase and In-Store: Single
Just in Time
Agency: DDB Brasil / São Paulo
Client: Fedex Category: Banners - Fixed Space / Business to Consumer - Single
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Crosswords
Agency: DDB London / London
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Campaign
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Single
Jim Esch for Congress Logo
Agency: Archrival / Lincoln
Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
The Cleaning Ladies Campaign
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: BSH Bosch und Siemens Hausgeraete GmbH Category: Outdoor / Outdoor: Campaign
Alexandria Real Estate
Agency: Opto Design / New York
Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Trade / Color: Full Page or Spread - Single
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Punchbag
Agency: Agency.com / London
Client: NSPCC Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Tyre / Twister / Robbery
Agency: creativejuice/g1 / bangkok
Client: Bangkok Insurance Category: Consumer Television / :30/:25 - Campaign
Little Monsters
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Campaign
MAZE
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: SONY (M) SDN BHD Category: Collateral Design / Posters: Single
TAKEO PAPER SHOW [Aoyama Silver Fries]
Agency: HAKUHODO Inc. / TOKYO
Client: Takeo Company Limited Category: Environmental Design / Single
Maze
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Sony (M) Sdn Bhd Category: Collateral Advertising / Posters: Single
Greek
Agency: FCB Cape Town South Africa / Cape Town
Client: Greek Restaurant Category: Brand and Corporate Identity Design / Corporate Identity - Single
SPAM RECYCLING
Agency: Jung von Matt AG / Stuttgart
Client: EnBW - Energy BW Category: Web Sites / Promotional Advertising
TBS "Humor Study"
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Web Sites / Promotional Advertising
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Starburst
Agency: TBWA\Chiat\Day/New York
Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Thymes Identity Campaign
Agency: Duffy & Partners / minneapolis
Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Installation / Highlighter
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
"Graveyard"
Agency: Everest Brand Solutions Pvt Ltd / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Outdoor and Posters - Single
Surf Camp
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Over :30 - Single - max. :90
Choir
Agency: Wieden+Kennedy
Client: Honda Category: Consumer Television / Over :30 - Single - max. :90
CHARLOTTE
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
The Noise protection windows by Weru campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Weru AG Category: Trade / Color: Full Page or Spread - Campaign
Complaints
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Earrings
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
Ravenstoke
Agency: The Viral Factory / London
Client: Unilever Category: Online Movies / Promotional Advertising
Super Monkey Ball Deluxe
Agency: Mekanism / San Francisco
Client: Sega Category: Viral and Email / Business to Consumer
adidas_1 Interactive Store
Agency: OneDigital / Sydney
Client: adidas Category: Other Digital Media / Business to Consumer