The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Passat Long Text
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Single
Plugs
Agency: BBDO / New York
Client: The Economist Category: Newspaper / Full Page or Spread - Single
Beautiful
Agency: FoxP2 / Cape Town
Client: Isca Taps Category: Newspaper / Full Page or Spread - Single
Congratulations ICHIRO
Agency: HAKUHODO Inc. / Minato-ku
Client: Hakuhodo DY Media Partners Category: Newspaper / Full Page or Spread - Single
Dog
Agency: LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client: PT.Unilever Indonesia, Tbk Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial KillBill
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Shorter Commercial Rocky
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Newspaper / Full Page or Spread - Single
Crossword
Agency: Marketforce Communications / Perth
Client: IKEA Category: Newspaper / Full Page or Spread - Single
Shelves
Agency: McCann Worldgroup India / Mumbai
Client: Videocon Industries Ltd. Category: Newspaper / Full Page or Spread - Single
Hibiscus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Violet
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Yellowbell
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paint (Boysen) Phils., Inc Category: Newspaper / Full Page or Spread - Single
Federer Win Ad
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Full Page or Spread - Single
Picnic
Agency: Y&R Dubai / DUBAI
Client: LG Viewty Smart Category: Newspaper / Full Page or Spread - Single
House of Cards Print
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
TYPICAL
Agency: Abbott Mead Vickers BBDO / London
Client: D&AD Category: Trade / Full Page or Spread - Single
Yellow Finger
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Dulcolax - Sewer
Agency: Grey Paris / Paris
Client: Boehringer Ingelheim Category: Trade / Full Page or Spread - Single
You Are Here
Agency: AlmapBBDO / São Paulo
Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline
Agency: McKinney / durham
Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection
Agency: RKCR/Y&R / London
Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish
Agency: Y&R South Africa / Wendywood
Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Out Of Home/Outdoor / Single
All Images 1
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
All Images 2
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Out Of Home/Outdoor / Single
Mechanical Bulls
Agency: BBDO / New York
Client: The Economist Category: Out Of Home/Outdoor / Single
Street Sweeper
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Braun Oral-B Category: Out Of Home/Outdoor / Single
Terminator 4
Agency: DDB South Africa / Johannesburg
Client: Ster Kinekor Category: Out Of Home/Outdoor / Single
USB Outdoor
Agency: GARWICH BBDO / Peru
Client: Kingston Technology Company Category: Out Of Home/Outdoor / Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Single
Big Boy
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México/Hot Wheels Category: Out Of Home/Outdoor / Single
The Living Poster
Agency: Publicis Frankfurt GmbH / Frankfurt am Main
Client: Fisch Franke Category: Out Of Home/Outdoor / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Out Of Home/Outdoor / Single
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Passat Long Text
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10089A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Plugs
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10091A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Isca Taps
Title:
Beautiful
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10092A
Award:
2010 Advertising Merit Award
Agency:
HAKUHODO Inc. / Minato-ku
Client:
Hakuhodo DY Media Partners
Title:
Congratulations ICHIRO
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10093A
Award:
2010 Advertising Merit Award
Agency:
LOWE INDONESIA (PT.CITRA LINTAS INDONESIA) / Jakarta
Client:
PT.Unilever Indonesia, Tbk
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10094A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10095A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial KillBill
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10096A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Rocky
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10097A
Award:
2010 Advertising Merit Award
Agency:
Marketforce Communications / Perth
Client:
IKEA
Title:
Crossword
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10098A
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Videocon Industries Ltd.
Title:
Shelves
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10099A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Hibiscus
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10100A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Violet
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10101A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paint (Boysen) Phils., Inc
Title:
Yellowbell
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10102A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Federer Win Ad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10103A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
LG Viewty Smart
Title:
Picnic
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10104A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Print
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
10311A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
D&AD
Title:
TYPICAL
Category:
Trade / Full Page or Spread - Single
Annual ID:
10227A
Award:
2010 Advertising Merit Award
Agency:
Creative Juice\Bangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Yellow Finger
Category:
Trade / Full Page or Spread - Single
Annual ID:
10228A
Award:
2010 Advertising Merit Award
Agency:
Grey Paris / Paris
Client:
Boehringer Ingelheim
Title:
Dulcolax - Sewer
Category:
Trade / Full Page or Spread - Single
Annual ID:
10229A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Cia das Letras
Title:
You Are Here
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10245A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10246A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10247A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monsters campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10248A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10249A
Award:
2010 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Procter & Gamble
Title:
Feel More
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10250A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Planet Yoga
Title:
Pose
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10251A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Procter & Gamble: Tide
Title:
Tide: Stainbroidery
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10252A
Award:
2010 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Corporate Responsibility
Title:
Beat Gasoline
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10253A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Palmco Hotels
Title:
Hard Rock "Memorabilia" Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10254A
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Shock and Soul
Title:
Winter Collection
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10255A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Poster Campaign
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10256A
Award:
2010 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Splatter
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10257A
Award:
2010 Advertising Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
Ecomist Air Sanitizers
Title:
Onions/Cigarettes/Fish
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Annual ID:
10258A
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R
Award:
2010 Advertising Merit Award
Agency:
Acne Advertising / Stockholm
Client:
Flygbussarna Airport Coaches
Title:
Anti car
Category:
Out Of Home/Outdoor / Single
Annual ID:
10192A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 1
Category:
Out Of Home/Outdoor / Single
Annual ID:
10193A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
All Images 2
Category:
Out Of Home/Outdoor / Single
Annual ID:
10194A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Out Of Home/Outdoor / Single
Annual ID:
10195A
Award:
2010 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan Braun Oral-B
Title:
Street Sweeper
Category:
Out Of Home/Outdoor / Single
Annual ID:
10196A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TV3
Title:
Interrogation
Category:
Out Of Home/Outdoor / Single
Annual ID:
10197A
Award:
2010 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
Ster Kinekor
Title:
Terminator 4
Category:
Out Of Home/Outdoor / Single
Annual ID:
10198A
Award:
2010 Advertising Merit Award
Agency:
GARWICH BBDO / Peru
Client:
Kingston Technology Company
Title:
USB Outdoor
Category:
Out Of Home/Outdoor / Single
Annual ID:
10199A
Award:
2010 Advertising Merit Award
Agency:
Mother / ny
Client:
Stella Artois
Title:
Ritual Project
Category:
Out Of Home/Outdoor / Single
Annual ID:
10200A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Purple Caterpillar
Category:
Out Of Home/Outdoor / Single
Annual ID:
10201A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Freaky Recipes
Category:
Out Of Home/Outdoor / Single
Annual ID:
10202A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel México/Hot Wheels
Title:
Big Boy
Category:
Out Of Home/Outdoor / Single
Annual ID:
10203A
Award:
2010 Advertising Merit Award
Agency:
Publicis Frankfurt GmbH / Frankfurt am Main
Client:
Fisch Franke
Title:
The Living Poster
Category:
Out Of Home/Outdoor / Single
Annual ID:
10204A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Out Of Home/Outdoor / Single
Annual ID:
10205A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Out Of Home/Outdoor / Single
Annual ID:
10206A
