The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
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- Brand
- Non-Profit Client
- Brand Parent Company
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
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Award
Agency
Client
Title
Category
Annual ID
Selinah
Agency: Ogilvy Johannesburg / Johannesburg
Client: Topsy Foundation Category: Public Service / Television - Single
Dos Equis Radio
Agency: Euro RSCG New York / New York
Client: Dos Equis Category: Consumer Radio / Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Out Of Home / Campaign
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Collateral / P.O.P and In-store - Single
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Chrome Speed Tests
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Non-Broadcast / Campaign
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Innovation in Advertising / Campaign
Decode Jay-Z with Bing
Agency: Droga5 / New York
Client: Bing with Jay-Z Category: Innovation in Advertising / Campaign
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral / Posters - Campaign
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Public Service / Outdoor and Posters - Single
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 / Under :90 - Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Out Of Home / Single
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Cinema Advertising / Maximum 3 minutes - Single
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Experiential Advertising / Single
GATORADE REPLAY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Write the Future
Agency: Nike Comms Team
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign
REPLAY Season 2
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single
Screen Off Campaign
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Television - Campaign
Devin & Glenn
Agency: Saatchi & Saatchi / New York
Client: Opposition to Prop 8 Category: Non-Broadcast / Single