The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Print / Print
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Consumer - Music / Music Videos
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Animation / Animation
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Martian Prologue Campaign
Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA
Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Spotify Discover Weekly
Agency: Spotify / New York
Client: Spotify Category: Consumer - Digital Product / Digital Product
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa Category: CSR - Advertising / Advertising
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
#TheReal10
Agency: Rethink + WONGDOODY / Los Angeles
Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker Category: Consumer - Brand Identity / Single Element
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Back off Radio
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Craft - Editing / Editing
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Other Branded Content / Custom Content
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Canon Photo Coach
Agency: 360i / New York
Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online / Short Form Videos
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles
Client: Procter & Gamble Category: Craft - Writing / Writing