The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Full Throttle Wellness
Agency: Droga5 / New York + Harley-Davidson / New York
Client: Harley-Davidson Category: Brand Transformation
EVERYBODY IN
Agency: McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit
Client: General Motors Category: Brand Transformation
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago Category: Brand Transformation
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond
Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Integrated
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client: ESPN / State Farm Category: Brand Partnerships
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Integrated Branding Campaign
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Integrated Branding Campaign
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Integrated Branding Campaign
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Integrated Branding Campaign
When All You Can Food Is Think About
Agency: Mother / Los Angeles + Postmates / San Francisco
Client: Postmates Category: Integrated Branding Campaign
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Integrated Branding Campaign
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client: Citi Category: Integrated Branding Campaign
Supporting Independents
Agency: R/GA / New York
Client: Shopify Category: Integrated Branding Campaign
Up The Vote
Agency: R/GA California / San Francisco
Client: Reddit Category: Integrated Branding Campaign
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Integrated Branding Campaign
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Integrated Branding Campaign
Famous Orders
Agency: Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client: McDonald's Category: Integrated Branding Campaign
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Integrated Branding Campaign
#WholeNewGame
Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Around the world during COVID-19? It’s possible!
Agency: Studio Sonda d.o.o. / Vižinada
Client: The Porec City Library Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Harley-Davidson / New York
Client:
Harley-Davidson
Title:
Full Throttle Wellness
Category:
Brand Transformation
Annual ID:
OS_IG21_032M
Award:
2021 Integrated Merit Award
Agency:
McCann / Detroit + Momentum Worldwide / New York + Weber Shandwick / Detroit + Commonwealth McCann / Detroit
Client:
General Motors
Title:
EVERYBODY IN
Category:
Brand Transformation
Annual ID:
OS_IG21_033M
Award:
2021 Integrated Merit Award
Agency:
Ogilvy / Chicago
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Brand Transformation
Annual ID:
OS_IG21_034M
Award:
2021 Integrated Merit Award
Agency:
215 McCann / San Francisco + Microsoft Xbox / Redmond
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_038M
Award:
2021 Integrated Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_039M
Award:
2021 Integrated Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_040M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_041M
Award:
2021 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Annual ID:
OS_IG21_035M
Award:
2021 Integrated Merit Award
Agency:
Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Brand Partnerships
Annual ID:
OS_IG21_036M
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_018M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_019M
Award:
2021 Integrated Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_020M
Award:
2021 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_021M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_022M
Award:
2021 Integrated Merit Award
Agency:
Mother / Los Angeles + Postmates / San Francisco
Client:
Postmates
Title:
When All You Can Food Is Think About
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_023M
Award:
2021 Integrated Merit Award
Agency:
MullenLowe / New York + UN Women + MediaHub
Client:
UN Women
Title:
The UNSeen Story
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_024M
Award:
2021 Integrated Merit Award
Agency:
Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_025M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York
Client:
Shopify
Title:
Supporting Independents
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_026M
Award:
2021 Integrated Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Up The Vote
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_027M
Award:
2021 Integrated Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_028M
Award:
2021 Integrated Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_029M
Award:
2021 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + McDonald's + The Narrative Group
Client:
McDonald's
Title:
Famous Orders
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_030M
Award:
2021 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_031M
Award:
2021 Integrated Merit Award
Agency:
CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client:
NBA
Title:
#WholeNewGame
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_042M
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_043M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_044M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_045M