The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Best of Interactive, Online & Mobile
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Websites / Desktop & Responsive
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Utility
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Utility
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: NFTs
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Gaming / Online
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Online & Mobile Video / Online-only Video - Series
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile Video / Online-only Video - Series
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm
Client: Evoko Category: Online & Mobile Video / Pre-Roll
Non-Fungible Testicles
Agency: MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / São Paulo
Client: Movember Category: NFTs
Google Black-owned Friday Every Day
Agency: BBH USA
Client: Google Category: Online & Mobile Video / Interactive Video
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming / Mobile
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Customer Experience / CX
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Utility
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Duet Delivery
Agency: DAVID / São Paulo + Burger King / São Paulo + Jamute / São Paulo
Client: Burger King Category: Online Advertising / Native Ads
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
The Song Breaker Awards
Agency: Media.Monks / Los Angeles + Logitech / Los Angeles
Client: Logitech for Creators Category: Metaverse
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Physical Product & Mobile Integration
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: Utility / Ecommerce
The Female Gaze
Agency: Accenture Song DK / Copenhagen + Meta + Kunsthal Charlottenborg + makemepulse
Client: Kunsthal Charlottenborg Category: Websites / Desktop & Responsive
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Websites / Desktop & Responsive
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review Category: Websites / Desktop & Responsive
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Websites / Desktop & Responsive
Knock Knock
Agency: Cheil Worldwide / Seoul
Client: Korean National Police Agency Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Project Relate
Agency: Toaster / Singapore + Google India
Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland
Client: Spark Category: Utility
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Utility
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine Category: Utility
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Utility