The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
asia pacific
Client
Title
Category
Award
Points
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney Client: UNHCR Category: Casting
Points: 3.00
Shagun Ka Lifafa
Agency: McCann Worldgroup India / Mumbai Client: Ujjivan Small Finance Bank Category: Physical Items
Points: 3.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Active Engagement / Call to Action
Points: 3.00
INKmaginary Toys
Agency: Edelman / Singapore Client: HP Instant Ink Category: Physical Items
Points: 3.00
Love Your Gut
Agency: Ogilvy Group Thailand / Bangkok + Suneta House / Bangkok Client: Dairy Plus Co., Ltd./Dutchie Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Blow with Love
Agency: Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei Client: Taiwan Association of Family Medicine Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok Client: Central Department Store Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Out of Home / P.O.P. & In-Store
Points: 3.00
SILENT HILL f Teaser Trailer
Agency: SHIROGUMI INC. / Tokyo Client: Konami Digital Entertainment Co., Ltd. Category: Trailers & Teasers
Points: 3.00
The Great Celebrity Hack
Agency: Leo Burnett India / Mumbai Client: Burger King Category: Stunts & Activations
Points: 3.00
Gamer Asylum
Agency: Ogilvy / Singapore Client: ARTOTEL Group Category: Experiential / Brand Installations
Points: 3.00
Knock Knock
Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Events & Experiential
Points: 3.00
City Hall of Love
Agency: MullenLowe / Singapore Client: Unilever / Closeup Category: Experiential / Virtual Events
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Experiential / Customer Experience / CX
Points: 3.00
Knock Knock
Agency: Cheil Worldwide / Seoul Client: Korean National Police Agency Category: Digital & Online / Websites & Mobile
Points: 3.00
The Jewellers
Agency: CHEP Network / Brisbane + Larchmont / Auckland + The Editors + Sonar Music / Sydney Client: Michael Hill Jeweller Category: Online-only Films & Video / Varying Length Series
Points: 3.00
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney Client: Samsung Category: Digital & Online / Ecommerce
Points: 3.00
Leave With Pride
Agency: MullenLowe / Singapore Client: iSEE Category: Community Building
Points: 3.00
Until Then - Duel
Agency: Bear Meets Eagle On Fire / Sydney + Revolver Client: IAG / NRMA Insurance Category: Cinema Advertising
Points: 3.00
A Step Forward
Agency: Dentsu Creative Vietnam Client: Biti's Category: Craft / Storytelling
Points: 3.00
Unbranded Menu
Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Publicis Groupe Philippines / Makati City Client: McDonald's Category: Digital & Online / Gaming
Points: 3.00
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney Client: mycar Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai Client: Unilever Category: Brand Voice
Points: 3.00
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India Client: Oreo India Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai Client: P&G Whisper Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Innovation & Transformation / Innovation in Film
Points: 3.00
REmemory
Agency: Ogilvy / Taipei + Want Show Laundry / Taipei + Hahow Corp. / Taipei + Boku film / Taipei Client: Want Show Laundry Category: Brand Partnerships
Points: 3.00
Stump Cam
Agency: Ogilvy Gurgaon / India Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India Client: Dove Category: Long Form Video / Single
Points: 3.00
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo Client: SKYN Category: Long Form Video / Single
Points: 3.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Points: 3.00
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound Client: Partners Life Category: Brand Partnerships
Points: 3.00
Together We Rise
Agency: TBWA\Singapore + Sixtoes.TV / Singapore + Shooting Gallery Asia / Singapore + T.H.E Dance Company Ltd / Singapore Client: Singapore Tourism Board Category: Original Music / Score - Short Form
Points: 3.00
Amazing Thailand. Culture to Commerce.
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok Client: Tourism Authority of Thailand Category: Branded Game
Points: 3.00
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney Client: UNHCR Category: Original Music / Song
Points: 3.00
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo Client: Sony Interactive Entertainment / PlayStation Category: Music Videos
Points: 3.00
Nanjing Red Mountain Zoological Forest Park
Agency: T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing Client: Nanjing Red Mountain Zoological Forest Park Category: Brand Identity / Logo
Points: 3.00
Beyond Binary Code
Agency: Colenso BBDO / Auckland + OutLine Aotearoa / Auckland + Spark / Auckland Client: Spark Category: Utility
Points: 3.00
MOCA
Agency: R/GA Australia Client: Museum of Chinese in Australia Category: Brand Identity / Logo
Points: 3.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Games / Gaming
Points: 3.00
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing Client: XiangYe Category: Brand Identity / System
Points: 3.00
China Climate Action Week
Agency: another design / Guangzhou Client: WWF Beijing Office Category: Brand Identity / System
Points: 3.00
Walk the Night
Agency: CHEP Network / Sydney + Traffik / Australia + Scoundrel + The Editors Client: Samsung Australia Category: Experiential / Brand Installations
Points: 3.00
GDC Award 30 Years
Agency: LiaoDesign / ShenZhen Client: GDC Award Category: Brand Identity / System
Points: 3.00
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney Client: The Government of Tuvalu Category: Green Pencil
Points: 3.00
Crime Interrupted
Agency: HOST/HAVAS / Sydney + Casefile / Sydney Client: Australian Federal Police Category: Online Advertising / Native Ads
Points: 3.00
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Ujjivan Small Finance Bank
Title:
Shagun Ka Lifafa
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
HP Instant Ink
Title:
INKmaginary Toys
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Dairy Plus Co., Ltd./Dutchie
Title:
Love Your Gut
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Taiwan Association of Family Medicine
Title:
Blow with Love
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Central Department Store
Title:
Girls In White
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Konami Digital Entertainment Co., Ltd.
Title:
SILENT HILL f Teaser Trailer
Category:
Trailers & Teasers
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Burger King
Title:
The Great Celebrity Hack
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
ARTOTEL Group
Title:
Gamer Asylum
Category:
Experiential / Brand Installations
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Korean National Police Agency
Title:
Knock Knock
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Michael Hill Jeweller
Title:
The Jewellers
Category:
Online-only Films & Video / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
iSEE
Title:
Leave With Pride
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
IAG / NRMA Insurance
Title:
Until Then - Duel
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
McDonald's
Title:
Unbranded Menu
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
mycar
Title:
R Plates
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Oreo India
Title:
#BringBack2011
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Partners Life
Title:
Last Performance
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Want Show Laundry
Title:
REmemory
Category:
Brand Partnerships
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Partners Life
Title:
Last Performance
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Singapore Tourism Board
Title:
Together We Rise
Category:
Original Music / Score - Short Form
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Tourism Authority of Thailand
Title:
Amazing Thailand. Culture to Commerce.
Category:
Branded Game
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Original Music / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Nanjing Red Mountain Zoological Forest Park
Title:
Nanjing Red Mountain Zoological Forest Park
Category:
Brand Identity / Logo
Award:
2023 Design Merit Award
Points:
3.00
Client:
Spark
Title:
Beyond Binary Code
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Brand Identity / Logo
Award:
2023 Design Merit Award
Points:
3.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
WWF Beijing Office
Title:
China Climate Action Week
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
Samsung Australia
Title:
Walk the Night
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
AYAts
Title:
AYAts
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
GDC Award
Title:
GDC Award 30 Years
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
3.00
Client:
Australian Federal Police
Title:
Crime Interrupted
Category:
Online Advertising / Native Ads
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
