The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival
Category: Cinema Advertising / Campaign
Points: 15.0
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association
Category: Consumer Radio / Campaign
Points: 15.0
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 15.0
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV
Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam / New York
Client: LG Mobile
Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Date
Agency: Mullen / Wenham
Client: Boston Bruins
Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
Subtitles
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 15.0
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 15.0
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines
Category: Consumer Radio / Campaign
Points: 15.0
Yes, Virginia
Agency: JWT New York / New York
Client: Macy's
Category: Branded Content / Single
Points: 15.0
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Non-Broadcast / Single
Points: 15.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley
Category: Innovation in Advertising / Single
Points: 15.0
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg
Category: Innovation in Advertising / Single
Points: 15.0
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated)
Category: Innovation in Advertising / Campaign
Points: 15.0
Assurance
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hyundai
Category: Innovation in Advertising / Campaign
Points: 15.0
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated)
Category: Experiential Advertising / Single
Points: 15.0
Cause & Effect
Agency: Y&R / DUBAI
Client: Harvey Nichols
Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Points: 15.0
Crash Tests
Agency: Marcel Paris / paris
Client: Fiat
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark
Category: Magazine / Full Page or Spread - Single
Points: 15.0
Equally Sweet. Equally Dark.
Agency: JWT Singapore / Singapore
Client: Canelé Pâtisserie Chocolaterie
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Brake Assist Plus
Agency: BBDO Proximity Singapore / Singapore
Client: Mercedes Benz Singapore
Category: Small Space Print / Campaign
Points: 15.0
Cube Film Installation
Agency: BBDO / New York
Client: HBO
Category: Out Of Home/Outdoor / Single
Points: 15.0
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore
Category: Out Of Home/Outdoor / Campaign
Points: 15.0
Faces
Agency: Zapping/M&C Saatchi / Madrid
Client: Western Union
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Harry Potter
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd.
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 15.0
Avatar
Agency: Rediffusion Young & Rubicam, Mumbai / Mumbai
Client: SeventyMM Pvt. Ltd.
Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 15.0
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Bottle Top
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Outdoor and Posters - Single
Points: 15.0
Noughts and Crosses
Agency: JWT Singapore / Singapore
Client: WWF
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service / Television - Campaign
Points: 15.0
Cinco
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis
Category: Consumer Radio / Single
Points: 15.0
The Google Job Experiment
Agency: Alec Brownstein / New York
Client: Self Promotion
Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Client:
Vancouver International Film Festival
Title:
An Open Mind Is Advised
Category:
Cinema Advertising / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Vancouver International Film Festival
Title:
Subtitles
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Virgin Atlantic Airlines
Title:
Worth It
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Cause & Effect
Category:
Collateral / Posters, P.O.P. and In-Store - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Crash Tests
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Kimberly Clark
Title:
Skin / Fish
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Canelé Pâtisserie Chocolaterie
Title:
Equally Sweet. Equally Dark.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Mercedes Benz Singapore
Title:
Brake Assist Plus
Category:
Small Space Print / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Western Union
Title:
Faces
Category:
Trade / Full Page or Spread - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
SeventyMM Pvt. Ltd.
Title:
Harry Potter
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
SeventyMM Pvt. Ltd.
Title:
Avatar
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
Bottle Top
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
Noughts and Crosses
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0