The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Agency: Mad Media / Oceanside
Client: DC Shoes
Category: Branded Content / Single
Points: 15.0
Pregnant/Not Pregnant
Agency: Prolam Y&R / Santiago
Client: Bacardi
Category: Consumer Radio / Single
Points: 15.0
Its Always Time For a Bacardi
Agency: Prolam Y&R / Santiago
Client: Bacardi
Category: Consumer Radio / Campaign
Points: 15.0
3 in 1
Agency: Belgiovane Williams Mackay / Ultimo
Client: Selleys
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 15.0
Exchange Student
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 15.0
GPS
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance
Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Cops & Robbers
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Hot Wheels
Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 15.0
HardChorus
Agency: Droga5 / New York
Client: Puma
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Television - Campaign
Points: 15.0
Neighbours
Agency: Ogilvy Johannesburg / Johannesburg
Client: POWA
Category: Non-Broadcast / Single
Points: 15.0
Parallel Lines
Agency: DDB London / London
Client: Philips
Category: Non-Broadcast / Campaign
Points: 15.0
Watson
Agency: Ogilvy New York / New York
Client: IBM
Category: Innovation in Advertising / Single
Points: 15.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready
Category: Innovation in Advertising / Campaign
Points: 15.0
Levi's Work Wear Campaign
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target
Category: Experiential Advertising / Single
Points: 15.0
Mom's Secret
Agency: JWT Johannesburg / Johannesburg
Client: Nestle South Africa
Category: Collateral / P.O.P and In-store - Campaign
Points: 15.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco
Category: Magazine / Full Page or Spread - Single
Points: 15.0
Go Outside
Agency: Talent Comunicacao e Planejamento S/A. / Sao Paulo
Client: Magazine Go Outside
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai
Client: SUPOR
Category: Out Of Home / Single
Points: 15.0
The Cascade of Books
Agency: McCann Worldgroup Mumbai / mumbai
Client: Videocon Mobile Phones
Category: Out Of Home / Single
Points: 15.0
MAD light bulb
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Panini Verlags
Category: Out Of Home / Single
Points: 15.0
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard
Category: Out Of Home / Campaign
Points: 15.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH
Category: Collateral / Posters - Campaign
Points: 15.0
Fall/Winter 2010 Be Stupid Manifesto
Agency: Anomaly / New York
Client: Diesel
Category: Collateral / P.O.P and In-store - Single
Points: 15.0
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
King Pillowcase
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 15.0
Scale
Agency: Lew´Lara\TBWA / São Paulo
Client: Donate your Garbage
Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Human Rights
Agency: walker / zurich
Client: Amnesty International
Category: Public Service / Newspaper or Magazine - Campaign
Points: 15.0
Burma
Agency: JWT / New York
Client: Human Rights Watch
Category: Public Service / Outdoor and Posters - Single
Points: 15.0
Save
Agency: Contract Advertising / New Delhi
Client: Environment Friends
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Australia
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 15.0
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden
Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Points: 15.0
Get Tested Project
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Aids Task Force
Category: Public Service / Radio - Single
Points: 15.0
Client:
DC Shoes
Title:
Ken Block's Gymkhana THREE, Part 2; Ultimate Playground; l'Autodrome, France
Category:
Branded Content / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Pregnant/Not Pregnant
Category:
Consumer Radio / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Its Always Time For a Bacardi
Category:
Consumer Radio / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Selleys
Title:
3 in 1
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
FedEx
Title:
Exchange Student
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Allstate Insurance
Title:
GPS
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Allstate Insurance
Title:
Mayhem
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Hot Wheels
Title:
Cops & Robbers
Category:
Consumer Television / Under $80K Budget - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Trailer
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Puma
Title:
HardChorus
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
POWA
Title:
Neighbours
Category:
Non-Broadcast / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Philips
Title:
The Gift
Category:
Non-Broadcast / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Philips
Title:
Parallel Lines
Category:
Non-Broadcast / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Watson
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Levi's Strauss & Co
Title:
Levi's Work Wear Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Experiential Advertising / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Nestle South Africa
Title:
Mom's Secret
Category:
Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Magazine Go Outside
Title:
Go Outside
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Videocon Mobile Phones
Title:
The Cascade of Books
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Panini Verlags
Title:
MAD light bulb
Category:
Out Of Home / Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Out Of Home / Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Fall/Winter 2010 Be Stupid Manifesto
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Pillowcase
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Donate your Garbage
Title:
Scale
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Human Rights
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Environment Friends
Title:
Save
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Guide Dogs Australia
Title:
Support Scent
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0