The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Caterpillar
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 15.0
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 15.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Branded Content / Cinema
Points: 15.0
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library
Category: Experiential Advertising / Events and Competitions
Points: 15.0
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN
Category: Experiential Advertising / Events and Competitions
Points: 15.0
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG
Category: Experiential Advertising / Installations
Points: 15.0
Walk of Shame
Agency: DDB UK / LONDON
Client: Harvey Nichols
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 15.0
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 15.0
The man who lived in a film
Agency: TRY/ Apt / Oslo
Client: Canal Digital
Category: Consumer Television / Over 60 second - Single
Points: 15.0
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg
Category: Cinema Advertising / Integrated Cinema Experience
Points: 15.0
The Bear
Agency: BETC Euro RSCG / Los Angeles
Client: Canal +
Category: Branded Content / Online
Points: 15.0
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham
Category: Branded Content / Games
Points: 15.0
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace
Category: Integrated Branding / Public Service Campaign
Points: 15.0
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe
Category: Brand Transformation / Single
Points: 15.0
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V.
Category: Public Service / Collateral - Single
Points: 15.0
Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel
Category: Out Of Home / Billboards - Single
Points: 15.0
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty
Category: Collateral / Posters - Single
Points: 15.0
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Collateral / Posters - Campaign
Points: 15.0
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd
Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO
Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT)
Category: Public Service / Outdoor and Posters - Campaign
Points: 15.0
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation
Category: Public Service / Radio - Single
Points: 15.0
Reaction Time
Agency: Euro RSCG Zurich / Zurich
Client: Peugeot
Category: Consumer Radio / Campaign
Points: 15.0
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York
Client: ESPN
Category: Consumer Television / 60 Second - Single
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Conveyor Belt #2
Agency: The Martin Agency / Richmond
Client: Walmart
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Rivalry Part I
Agency: The Brooklyn Brothers / New York
Client: New Era
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 15.0
Client:
Lego Singapore Pvt Ltd
Title:
Caterpillar
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
MTV Brasil
Title:
Balloons
Category:
Non-Broadcast / Online
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Daimler AG
Title:
The invisible drive
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Walk of Shame
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Canal Digital
Title:
The man who lived in a film
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Carlsberg
Title:
Bikers
Category:
Cinema Advertising / Integrated Cinema Experience
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Brand Transformation / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
3M Singapore Pte Ltd
Title:
Find Your Way
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
VOLKSWAGEN DE ARGENTINA
Title:
Drive Carefully
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Billboards - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral / Posters - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Penguin Books Malaysia
Title:
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Mattel (M) Sdn Bhd
Title:
T-Rex
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
BEKO
Title:
The Recorded Contents
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Passport Stamps
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Craftsman
Title:
Ark
Category:
Consumer Radio / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Peugeot
Title:
Reaction Time
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0