The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 15.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
King Kong
Agency: DDB London / London
Client: Volkswagen
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 15.0
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Pendulum
Agency: Fallon New York / New York
Client: TIME Magazine
Category: Outdoor / Outdoor: Single
Points: 15.0
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 15.0
Axe
Agency: Ogilvy & Mather Advertising / Bangkok
Client: National Park Wildlife and Plant Conservation Dept.
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 15.0
Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA
Category: Public Service/Political / Public Service/Political Television: Campaign
Points: 15.0
Love scene
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival
Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
Good Cop/Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival
Category: Public Service/Political / Public Service/Political Television: Single
Points: 15.0
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc.
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
"Smash"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Caveman Insult
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Prison visitor
Agency: ZiG / Toronto
Client: Vim
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Goldspot
Agency: Mother / London
Client: Orange Consumer
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
What If
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co.
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 15.0
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 15.0
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 15.0
Psycho
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 15.0
Fake
Agency: Crispin Porter + Bogusky / Miami
Client: Molson
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Client:
WWF
Title:
Eye Chart
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Bisley office equipment
Title:
New Order
Category:
Outdoor / Outdoor: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
TIME Magazine
Title:
Pendulum
Category:
Outdoor / Outdoor: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
National Park Wildlife and Plant Conservation Dept.
Title:
Axe
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
The Akatu Institute for Conscious Consumption
Title:
Favela
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
OFFICE OF ROAD SAFETY
Title:
STOPPING DISTANCE
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
BC SPCA
Title:
Dad, Husband, Roommates
Category:
Public Service/Political / Public Service/Political Television: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Good Cop/Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Adultery
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Tamiya Assembly Toys
Title:
Frog, Water Melon, Light Bulb
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Chicago Music Exchange
Title:
"Smash"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Caveman Insult
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Vim
Title:
Prison visitor
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Pizza Hut Singapore Pte Ltd
Title:
Psycho
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Molson
Title:
Fake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0