The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Red Stripe Boo Campaign TV
Agency: BBDO / New York
Client: Red Stripe
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
The Day You Went To Work
Agency: Gorgeous Enterprises / London
Client: Transport For London
Category: Public Service/Political Television / Single
Points: 15.0
Wrestling
Agency: TBWA\Chiat\Day / New York
Client: Combos
Category: Consumer Radio / Single
Points: 15.0
Celebrity
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Consumer Radio / Campaign
Points: 15.0
German Coastguard
Agency: B_T_S United AS / Oslo
Client: Berlitz
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Paint
Agency: Fallon / London
Client: Sony Bravia
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Equipo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Sweater
Agency: BBDO / New York
Client: Red Stripe
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council
Category: Public Service/Political Radio / Campaign
Points: 15.0
Ghost Pops
Agency: Net#Work BBDO / Johannesburg
Client: Simba Chips
Category: Consumer Television / Under $50,000 Budget - Campaign
Points: 15.0
Battle of the Album Covers
Agency: Curious Pictures / New York
Client: Fluid NY/ Battle of the Ad-Bands
Category: Cinema or Non-Broadcast / Single
Points: 15.0
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Points: 15.0
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 15.0
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi
Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Points: 15.0
+10 Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 15.0
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth
Category: Public Service/Political Radio / Campaign
Points: 15.0
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International
Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 15.0
Search Engine
Agency: Ogilvy & Mather / Cape Town
Client: WWF
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 15.0
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 15.0
Lego -
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Campaign
Points: 15.0
Lego - Hangar
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Single
Points: 15.0
Lego - Fire Station
Agency: Saatchi & Saatchi / Singapore
Client: Lego
Category: Collateral / Posters - Single
Points: 15.0
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 15.0
Red
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd
Category: Collateral / P.O.P. and In-Store - Single
Points: 15.0
Killzone for PSP
Agency: TBWA\Whybin / Auckland
Client: Sony Computer Entertainment - PlayStation Portable
Category: Outdoor / Outdoor: Single
Points: 15.0
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods
Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 15.0
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Client:
Red Stripe
Title:
Red Stripe Boo Campaign TV
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Transport For London
Title:
The Day You Went To Work
Category:
Public Service/Political Television / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Combos
Title:
Wrestling
Category:
Consumer Radio / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Celebrity
Category:
Consumer Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Berlitz
Title:
German Coastguard
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Sony Bravia
Title:
Paint
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Equipo
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Simba Chips
Title:
Ghost Pops
Category:
Consumer Television / Under $50,000 Budget - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Fluid NY/ Battle of the Ad-Bands
Title:
Battle of the Album Covers
Category:
Cinema or Non-Broadcast / Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Carlo Rossi
Title:
Jug Simple Furniture Tour
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
adidas International
Title:
+10 Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
Search Engine
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego -
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Hangar
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Lego
Title:
Lego - Fire Station
Category:
Collateral / Posters - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Penline Sdn Bhd
Title:
Red
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment - PlayStation Portable
Title:
Killzone for PSP
Category:
Outdoor / Outdoor: Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0