The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Consumer Television / 60 Second - Single
Points: 15.0
Press to play
Agency: DDB / Paris
Client: Playboy
Category: Consumer Television / 60 Second - Campaign
Points: 15.0
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Consumer Television / :30/:25 - Single
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars
Category: Consumer Television / :20 and Under - Campaign
Points: 15.0
Back at Ya
Agency: King James / Cape Town
Client: Santam
Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank
Category: Consumer Television / Under $80K Budget - Campaign
Points: 15.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Non-Broadcast / Online
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Campaign
Points: 15.0
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu
Category: Integrated Branding / Consumer Campaign
Points: 15.0
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO
Category: Experiential Advertising / Installations
Points: 15.0
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 15.0
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters
Category: Consumer Television / Over 60 second - Single
Points: 15.0
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba
Category: Branded Content / Online
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Branded Content / Games
Points: 15.0
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life
Category: Integrated Branding / Public Service Campaign
Points: 15.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Brand Transformation / Single
Points: 15.0
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover
Category: Collateral / P.O.P. and In-store - Campaign
Points: 15.0
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia
Category: Newspaper / Full Page or Spread - Campaign
Points: 15.0
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols
Category: Magazine / Full Page or Spread - Campaign
Points: 15.0
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer
Category: Out Of Home / Billboards - Single
Points: 15.0
The Times Jubilee Campaign
Agency: CHI & Partners / London
Client: News International
Category: Out Of Home / Billboards - Campaign
Points: 15.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Out Of Home / Billboards - Campaign
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek
Category: Trade / Full Page or Spread - Campaign
Points: 15.0
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company
Category: Collateral / Posters - Single
Points: 15.0
Mobile Medic
Agency: George Patterson Y&R / VML / Melbourne
Client: Defence Force Recruiting
Category: Collateral / Posters - Campaign
Points: 15.0
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever
Category: Collateral / P.O.P. and In-store - Single
Points: 15.0
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
We Sent Their Brief's Back
Agency: TBWAHuntLascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg
Category: Self-Promotion / Single or Campaign
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University
Category: Public Service / Outdoor - Single
Points: 15.0
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Single
Points: 15.0
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Public Service / Radio - Single
Points: 15.0
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef
Category: Public Service / Television - Single
Points: 15.0
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television
Category: Consumer Radio / Single
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA
Category: Consumer Radio / Campaign
Points: 15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Playboy
Title:
Press to play
Category:
Consumer Television / 60 Second - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Ragu
Title:
Bedroom
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Little Caesars
Title:
Little Caesars - Television :15 Campaign
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Santam
Title:
Back at Ya
Category:
Consumer Television / Under $80K Budget - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Openbank
Title:
Croquettes
Category:
Consumer Television / Under $80K Budget - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Non-Broadcast / Online
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Ragu
Title:
A Long Day of Childhood
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
LEGO
Title:
LEGO Builders of Sound
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Carlton & United Breweries - Fosters
Title:
Beer Chase
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Beauty Inside
Category:
Branded Content / Online
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Brand Transformation / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Night Eyes
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen Australia
Title:
Park Assist Technology
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
News International
Title:
The Times Jubilee Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Collateral / Posters - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Harvey Nichols
Title:
Pelicans
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0